News

More than 31,000 hits on tourism site

A SOCIAL media marketing campaign promoting  the Fraser Coast's world-class natural attractions and adventure experiences to key domestic markets during summer has proved a winner for the region.

Tourism portfolio councillor Stuart Taylor said fishing was the undisputed star of the Guaranteed Natural Experiences Summer Campaign created by Fraser Coast Opportunities and Tourism and Events Queensland, which followed on from the successful Whale Campaign.

He said the Fraser Coast brand had continued from strength to strength as a result of the two campaigns.

"The expansion into the recreational and competitive fishing pillar has been the star of the marketing campaign run over summer across both intrastate and interstate markets," Cr Taylor said.

The campaign used the latest in precision digital marketing tools to accurately identify and target markets in Sydney and Melbourne in particular.

"This has helped position the Fraser Coast brand as a hot spot for adventure and in particular, igniting interest towards the fishing sector in this region," he said.

"The fishing pillar alone contributed to 82% of total clicks across both the Sydney and Melbourne markets.

"This is an incredibly popular area of interest and we are focused on building the region's reputation as a must-visit destination for fishing enthusiasts.

"By dedicating a more concentrated strategy towards the expansion in the fishing industry and relevant partnerships could take this brand message to the next level.

Acting marketing manager Brad Nardi said the campaign drove more than 31,000 unique visitors to the visitfrasercoast.com website during the campaign period.

"This far eclipsed the initial campaign target of around 5000 unique visitors," he said.

"It also generated an additional 4368 new followers on the Visit Fraser Coast Facebook taking the total number of followers to the region's key social media site to almost 11,000 followers."

Topics:  facebook fraser coast fraser coast opportunities hervey bay marketing maryborough online tourism website



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

POLICE: 'We don't want to lose anybody these holidays'

"Don't let your party end in tragedy".

Bay retiree saved wounded in attack on Pearl Harbour

RSL Care Baycrest resident Mary McDonald was a nurse at Pearl Harbour when the bombs dropped in.

December 7, 1941 was the day that bombs fell from the sky.

Hervey Bay develops "beyond wildest dreams"

GROWING: An arial shot of the Urraween area in 1961,where St Stephens Hospital is today.

From small, seaside town to regional hub.

Local Partners

Bay retiree saved wounded in attack on Pearl Harbour

Today is the 75th anniversary of the Battle of Pearl Harbour and it brings back heavy memories for Mary McDonald.


Man builds playground entirely out of packing tape

Artist Eric Lennartson is in the process of completing his huge tape sculpture at the Ipswich Art Gallery.

VIDEO:And here's where you can play on it.

Where to meet Santa on the Fraser Coast these holidays

Santa Claus is coming to the Fraser Coast. Four year old Jorja Dowman has been visiting Santa in the shopping centre since she was just six months old.

Don't miss your chance to tell him what's on your wishlist!

Countdown to Woodford Folk Festival begins

ECONOMIC BOON: Woodford Folk Festival is celebrating its 30th anniversary this year.  Photo Contributed

The first larger-than-life inhabitants have stepped into Woodfordia

Rogue One keeps Star Wars excitement alive

Felicity Jones in a scene from the movie Rogue One: A Star Wars Story.

GEORGE Lucas spin-off to hold fans over until Episode VIII.

MOVIE REVIEW: Bad Santa 2

Billy Bob Thornton and Brett Kelly in a scene from Bad Santa 2.

NAUGHTY Santa sequel falls flat.

Coldplay bathes Brisbane fans in sea of colour

Chris Martin, lead singer of British rock band Coldplay, performs at Suncorp Stadium in Brisbane. Coldplay are in Australia for a five-show tour. (AAP Image/Dan Peled)

Frontman Chris Martin drapes himself in Australian flag

Sia, Keith Urban top Aussie Grammy nominations

Nicole Kidman and Keith Urban at the 50th Annual Country Music Association (CMA) Awards

Beyonce dominates with nine nods for 2017 Grammy Awards

New gallery connects humanity and nature

One of Craig Parry's amazing images to be shown at the gallery.

Well known photographer to display one metre images

Hailey Baldwin: I don't understand Taylor Swift's squad

Hailey Baldwin has taken a quick stab at Taylor Swift and co.

Council opens up on 'secret' private development companies

Ipswich City Council Administration Building, South Street, Ipswich. Photo: Claudia Baxter / The Queensland Times

New website launched by Ipswich City Council

INSIDE STORY: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

VOTE IN OUR POLL: Sand mine opponents face serious dilemma

Public meeting for the proposed sand mine at Maroochydore last week.

Coast MP calls on Minister to stop KRA proposal with stroke of a pen

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Couple's desperate $550K price drop to sell Gladstone home

Brian Headley and Kirstene Staib are selling their Kin Kora mansion for $750,000.

TELL tale sign of Gladstone's property market.

Ready to SELL your property?

Post Your Ad Here!