HERVEY Bay has been outed as one of the most sex-loving cities in Queensland after a website selling adult products released data showing where its merchandise was being purchased.
Hervey Bay was fourth on the list of most sales in Queensland, beaten only by Gladstone, Townsville and Gympie when it came to the purchase of adult items from adult products website Lovehoney.
About $750,000 was spent on products from the website across Queensland in the past year.
"In the last 12 months, Lovehoney's Australian site sold more sex products than the company's US site has sold in the last five years," a spokesman from Lovehoney's Brisbane office said.
The Bay beat out the Sunshine Coast, Cairns, Brisbane, the Gold Coast and Toowoomba on the raunchy list.
Speaking to the Courier Mail, Rob Goodwin from Lovehoney said the raunchy novel Fifty Shades of Grey and its sequels were responsible for a shift in attitude when it came to the purchase of adult products and toys.
"Whips, bondage gear and handcuffs suddenly were brought into the open," he said.
Chad Daly from Hervey Bay adult shop Fantasy Dreams agreed that Fifty Shades of Grey had put a positive light on the sex toy industry.
But he felt the influence of the book might have run its course and it was yet to be seen if the movie version would have a similar effect.
Mr Daly said his shop wasn't feeling the effects of the reported sex toy sale boom but, on a whole, the business wasn't doing too badly.
"It's like any business, you have good days and bad days," he said.