Travel

Fraser Island used as tourist hook

Lake McKenzie on Fraser Island.
Lake McKenzie on Fraser Island. Alistair Brightman

NEW campaigns from Tourism Australia and Tourism Queensland are using Fraser Island to hook British backpackers and Italian radio listeners to holiday in Australia.

Dutch backpacker Marloes Odenkirchen features in a new video series from Tourism Australia that is currently circulating through their UK facebook page.

Ms Odenkirchen is promoting Fraser Island in one of 30 one-minute videos featured in the campaign to promote the Working Holiday Visa.

The series is timed to coincide with British school tests to target more than 230, 000 school leavers who probably won't get their desired grades.

Tourism Australia managing director Andrew McEvoy said their objective was to get more young people to holiday in Australia.

“These travellers often become lifelong advocates, influencing friends and family of all ages to holiday in Oz and returning themselves later in life,” he said.

“We also know from research that many of these visitors are backpackers, who spend more time travelling and explore more of Australia than other travellers.”

The series also features croc handlers, shark swimmers, surf photographers, a bungee jumper, street artists and others from across Australia.

In another promotion for the region, Tourism Queensland is currently hosting an Italian radio presenter on a familiarisation tour of Fraser and Lady Elliot Island.

Rai Radio presenter Massimiliano Civili has more than 40,000 listeners.

In the latest Tourism Queensland newsletter Minister for Tourism Jan Jarrat said his visit was expected to gain positive media coverage and create public awareness for the Fraser Coast in locations across Europe. Visit www.tourism.australia.com for more on the 30 days in Australia campaign. The video series can be viewed on their Facebook, Twitter and YouTube feeds.

>> More travel stories

Topics:  fraser island, tourism




Police believe paramedic attacker still on Fraser Island

Hervey Bay Police, Detective Inspector David Briese. Photo: Valerie Horton / Fraser Coast Chronicle

The search continues for an alleged knife-wielding woman.

What Woolworths job losses will mean for Fraser Coast

Woolworths has announced it will close 17 stores.

Seventeen underperformers will be closed down.

Our reporters debate the fate of Tigers' star Robbie Farah

Our reporters debate the decision to demote Robbie Farah to reserve grade on the weekend.

TWO reporters go head to head on the issue of Robbie Farah.

Latest deals and offers

Harry's MasterChef exit makes way for all-Noosa grand final

Harry Foster congratulates MasterChef finalists Elena Duggan and Matt Sinclair after a closely-fought semi-final.

YOUNG Rocky-born cook now working in his dream job in Tasmania.

Kim Kardashian West bemused by selfie 'drama'

Kim didn't expect her naked selfie to cause the stir it did

Alicia Vikander hasn't been home since Oscars

Alicia Vikander "hasn't been home" for nearly nine months.

Tom Hiddleston not worried about relationship attention

Attention doesn't bother 'authentic' Hiddleston

Robbie Williams and Ayda Field to expand family?

Robbie Williams and Ayda Field want more children.

Licking incident bars Ariana from performing at White House

Ariana Grande has been blocked from performing at the White House

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

72-year-old Coast developer set to start new project

GREEN LIGHT: The Cosmopolitan has been approved for development at Cotton Tree.

Meet the Canberran set to deliver another chapter for Coast suburb

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley

The climb is slow but property on the way up

Michael Matusik, director of Matusik Property Insights.Photo Allan Reinikka / The Morning Bulletin

The improvement would be mild when compared to past cycles