Business

Firms missing out on social media

Only a quarter of small businesses in regional areas are using social media.
Only a quarter of small businesses in regional areas are using social media. R Michael Stuckey

SMALL businesses on the Fraser Coast and other regional areas are neglecting social media, a new study has shown.

The 2012 joint report between Sensis and the Australian Interactive Media Industry Association found about 25% of small and medium businesses in regional areas were using social media, a jump of 10% in the past year.

Despite the growth in social media use, the study found most businesses were not measuring the impact their social media sites had.

Of those businesses already on social media sites, about 88% said they would continue to invest in their presence.

About 72% expected social media would contribute to revenue growth in the next year.

The report showed however that businesses weren't doing what consumers wanted the most, which were giveaways and discounts from businesses on their social media sites.

About 34% of small businesses and 27% of medium businesses on social media used giveaways to drive traffic.

"The research indicates businesses are focused on establishing, maintaining and updating their social media presence rather than driving people to it," Sensis spokesman Simon Betschel said

"There is a clear opportunity to build consumer relationships and sales through social media however businesses need to understand more about how and when to connect with their followers."

Mr Betschel encouraged businesses to have a strategy for social media.

 

Social media

  • The most common use of social media was to encourage ratings and reviews from customers.
  • 83% of small businesses using social media have a Facebook account, compared to only 27% on Twitter.
  • 79% of medium businesses on social media have a Facebook account.

Topics:  better business, facebook, linkedin, social media, twitter




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

'I apologise every day that I am not the person he married'

My battle with postnatal depression...

'My husband lasted 6 weeks as a stay at home dad'

APN Hey Mummy Feature for online - stock images. Katie Dykes being interviewed for the webisodes. Photo Marc Stapelberg / The Northern Star

FROM the outside, being a stay at home mum looks like a breeze.

THE EXPERT: Stop judging working mothers

SUPER MUMS: Being a working mums comes down to perfecting time management.

"WORKING for money is all right; so is working because you want to.”

Health and nutrition with kids - how do you balance it?

HOW important is health and nutrition in your household?

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Technology and kids: Do you ever cut their wi-fi?

Check out our new video series featuring mums having a chat

FIRE TRAGEDY: 12-year-old Alexis Dean dies in hospital

Alexis Dean passed away in hospital in the early hours of this morning.

12-year-old Gympie girl passes away after fire tragedy

Rudd sits down to discuss the sports precinct details

CAPACITY: Sport Plus Project committee chairman Shaun Rudd discusses the Fraser Coast sports precinct.

Fraser Coast sports precinct - all you need to know

Grandmother robbed of almost $8000 by her carer

ANGRY: Sara Laycock and Jade Wellings want to warn others after a woman who was hired as a carer took advantage of their grandmother.

Carer stole bank card from woman

Latest deals and offers

Dash Cam of Slip in Snow

Even light snow can be hazardous.

Dash cam shows how easy it is to lose control in even light snow.

Chaos outside Istanbul Airport

Turkish police block the road after an suicide bomb attack at Ataturk Airport in Istanbul, Turkey, 28 June 2016. At least 10 people were killed in two separate explosions that hit Ataturk Airport.

Distress as cars escape Istanbul airport after bombing.

Panic inside Istanbul Airport

Turkish police block the road after an suicide bomb attack at Ataturk Airport in Istanbul, Turkey, 28 June 2016. At least 10 people were killed in two separate explosions that hit Ataturk Airport.

Dramatic vision from inside Istanbul airport after explosin.

Burnett Heads housing development approved

COUNCIL APPROVED: A Burnett Heads housing development has been approved by Bundaberg Regional Council. Photo Contributed

Councillors approved the development seven votes to four

Three bedroom, 1100sqm block: Is this Qld's cheapest home?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward