SUPERMARKET giant Coles will have invested $10 million that will create jobs in new and renewed stores in Hervey Bay by the end of the year.
Coles at Stockland shopping centre is set to open on July 10 and Coles at Pialba Place will undergo a significant renewal later this year.
A Coles spokesperson was unable to provide full details of the Pialba Place upgrade.
Coles general manager for Queensland, Mark Scates said the investment in Hervey Bay was a sign of confidence in the region.
"Before the end of 2014, we will recruit more than 100 people across the Fraser Coast, bringing the number of team members employed by Coles in the region to nearly 200," Mr Scates said.
Coles store manager at Stockland shopping centre Cheran Walker said as a business, Coles would employ more than 100 new team members over the next six months in the local Hervey Bay area.
"I've already got my team here at Stockland but people can express their interest online as the recruitment process will be ongoing when the store opens," Mr Walker said.
"Stores generally recruit a number of times throughout the year depending on their sales patterns, so we will no doubt be looking to employ more people.
"Coles will be looking for people with exceptional customer service and love for customers.
"Jobseekers can always go on to our online website at colescareers.com.au and they can apply and express their interests in having a position with Coles," Mr Walker said.
Mayor Gerard O'Connell has welcomed the positive investment and said it was an outstandingly good result for the whole of Fraser Coast.
"It's a good boost to employment and economic development. We welcome it," Cr O'Connell said.
"Retail is at the top three sectors of the Fraser Coast economy so to get that sort of investment is a wonderful tribute to the Fraser Coast."
On the future of Hervey Bay, the mayor said "I think it's showing an enormous signs of future economic growth potential."