OUR region will be a force to be reckoned with in the future as the Wide Bay Burnett Regional Organisation of Councils works to drive more people to the region.
WBBROC is the regional organisation representing the Fraser Coast Regional Council, along with five others.
Speaking at the Local Government Association Conference in Hervey Bay last week, WBBROC projects officer Peta Jamieson said a positive future was available to those councils that wanted it.
She cited strong leadership, creating liveable cities, building the digital economy, rural innovation and economic planning as the five main keys to growing.
Despite the Fraser Coast council being a "small fish in a big pond," Ms Jamieson said the combined force of the WBBROC would drive positive outcomes for our region.
"The State Government has clearly said we want to operate and work with councils on a regional sense," she said. "WBBROC banding their efforts and their resources is definitely in line with that and they're starting to achieve some great results."
Fraser Coast Mayor Gerard O'Connell said being a part of WBBROC gave the Fraser Coast the ability to be part of the broader region.
"I see it as another opportunity to promote the Fraser Coast," he said.
Cr O'Connell said the organisation was often battling the same type of issues.
"The work we've done around telecommunications is truly Wide Bay Burnett."
A key to growing the Fraser Coast according to Ms Jamieson was to use the combined brand of WBBROC to promote their region on the website and on Facebook.
"To encourage people from outside the region to want to come and think about not only having a holiday here, but moving here," Ms Jamieson said. "Whether it be individuals, families or businesses it is what's going to change the economic development indicators that we have currently got."
Ms Jamieson said the Fraser Coast Regional Council was already implementing WBBROC economic development strategies.
"The councils have been very successful in starting to now promote the region as the perfect place at your perfect place," she said.
Other councils in the WBBROC are Bundaberg, Cherbourg, Fraser Coast, North Burnett and South Burnett.