THE patch of dirt next to the heritage-listed Freedom Park war memorial will be transformed into a "contemporary" six-storey development.
The section of land on Torquay Rd behind Main St is currently used as an unorthodox car park.
But at the Fraser Coast Regional Council's meeting in Maryborough last week, an application to develop the site was carried unanimously.
It is proposed the building would be 22m high, feature 59 motel rooms, a pool, bar and cafes or bistros.
Speaking at the meeting, councillor for infrastructure Trevor McDonald said the start of development of the site would surprise residents.
"This will be one of the greatest shocks," he said.
"When this patch of bare dirt starts to become a building."
Fraser Coast Mayor Gerard O'Connell said the building heralded the next stage of development for the Hervey Bay central business district.
"Defining the CBD of Hervey Bay has been one of the key factors particularly of our council," he said.
"A development approval like that is quite a significant part of the staging of the CBD of Hervey Bay."
It's not clear when the development will start.
The building would be the latest work to begin in the Freedom Park area.
Development between Torquay Rd and Charlton Esp will include rebuilding the roadway, replacing old kerb and channel, replacing footpaths and improving shop accesses as well as better lighting, new road surfacing and linemarking.
That project is to expected start in September and be completed in mid-December.
- Located at the current dirt car park adjacent to Freedom Park
- Will be six storeys high with a motel, restaurant, bar and pool