Business

Summer tourism campaign to kick off with focus on fishing

Nick Whyatt, 15, holidaying from Bell in Queensland. This is Nick's first visit to the coast and his father Steve said it's good to get away from the drought and the farm for a holiday.
Nick Whyatt, 15, holidaying from Bell in Queensland. This is Nick's first visit to the coast and his father Steve said it's good to get away from the drought and the farm for a holiday. Robyne Cuerel

FISHING will be a key focus of the Fraser Coast's summer tourism campaign which will be launched more than a month earlier than usual.

With accommodation providers already reporting an influx of activity during the September school holidays, Fraser Coast Opportunities manager Robbie Cornelius said the Fraser Coast summer campaign would be getting under way in October with fishing being top priority.

"We're currently in the very final stages of putting together a schedule for our Fraser Coast summer campaign and that's going to market in October because we've taken on feedback from the industry that has basically said they'd like to see the launch of summer campaign earlier than in previous years," Mr Cornelius said.

"Fishing is going to play a key role. Certainly fishing leading up to the school holidays in the Christmas period is very good."

Mr Cornelius said as a further addition to the summer marketing campaign, it would be exclusively social media and digital focused for the first time.

Acting Mayor Stuart Taylor said the campaign's early start would be a matter of capitalising on the launch of the Australian Fishing Classic which was filmed in Fraser Coast, to be aired next month.

"FCO has been working to make sure our tourism product goes to market at the right time," he said.

"It usually goes out about late November," he said.

"We had a really good campaign last year but it really needed to be refined and come out earlier because people need that lead time in order to book and come to the Fraser Coast.

"The summer campaign is going to be really focused on the active engagement with fishing and to go off the back of the Australian Fishing Classic which will be live in October.

Though some, such as Steve Whyatt and his family, need little prompting to drop a line off the Urangan Pier.

"We've come up for seven days from our farm out at Bell and it's been 21 years since I've been to Hervey Bay," Mr Whyatt said.

"My son caught a shark there before and just had a bit of a run with a stingray which ended up snapping his line.

"We thought we'd come out here for a holiday to see how much of it has changed. It's a lot bigger than it was."

Topics:  fraser coast opportunities, hervey bay, summer, tourism



Time for M'boro businesses to capitalise on RV opportunity

It's time for Maryborough businesses to capitalise on the RV market.

Rolf Light says it's now up to the community to capitalise.

Asbestos causes havoc for Fraser Coast business owners

CLOSED: Pleading for some empathy from the Fraser Coast Council, Raylene and Mick Draper from Coffie Fixx in Adelaide Street, Maryborough, wait for answers on the discovery of asbestos outside their shop.

The business has been forced to remain closed

Local Partners

Carlos Santana added to Bluesfest 2017 line up

Carlos Santana at Bluesfest 2013.

Calling all local black magic women

Disney to remake 'The Lion King', and it's live-action

The Lion King is coming back to movie theatres

And this time it's going to be live-action.

The Dixie Chicks to headline 2017 CMC Rocks festival

US country music group The Dixie Chicks.

ORGANISERS move festival dates to lock in US country music stars.

What's on the big screen this week

Denzel Washington in a scene from the movie The Magnificent Seven.

DENZEL Washington returns in a shoot-em-up Western.

Our funny bachelor bows out

The Bachelorette contestant Aaron Brady from Golden Beach. Supplied by Channel 10.

COAST marketing executive eliminated from The Bachelorette.

RECAP: The Bachelorette S2E3 - Which picnic date is better?

The Bachelorette Georgia Love, centre, with her top 11 bachelors.

Lee and Matt get some one-on-one time with Georgia.

$40million hotel, shops development project for Mackay

Mt Pleasant hotel and retirement accommodation, proposed at 194-202 Malcomson St.

$40m development to take Mackay to 'the next level'

Huge Gunalda service station set to open by December

NEW STATION: The Gunalda Service Centre, owned by United Petroleum, will include a 350-seat eating area and a truckers lounge.

The massive servo is the biggest United development in Queensland.

Property leader says Fraser Coast market is looking up

Positivity is the buzz word in the Fraser Coast housing market

Property 200m from ocean selling for just over $100K

BEACHCOMBER PARK: Work has started on a new $19.2 million development at Toogoom.

The estate's developer is offering huge discounts for early buyers.

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

First stages of $25 million housing development underway

New development on Madsen Rd - The Springs.

The blocks of land are much bigger than usual