Business

Summer tourism campaign to kick off with focus on fishing

Nick Whyatt, 15, holidaying from Bell in Queensland. This is Nick's first visit to the coast and his father Steve said it's good to get away from the drought and the farm for a holiday.
Nick Whyatt, 15, holidaying from Bell in Queensland. This is Nick's first visit to the coast and his father Steve said it's good to get away from the drought and the farm for a holiday. Robyne Cuerel

FISHING will be a key focus of the Fraser Coast's summer tourism campaign which will be launched more than a month earlier than usual.

With accommodation providers already reporting an influx of activity during the September school holidays, Fraser Coast Opportunities manager Robbie Cornelius said the Fraser Coast summer campaign would be getting under way in October with fishing being top priority.

"We're currently in the very final stages of putting together a schedule for our Fraser Coast summer campaign and that's going to market in October because we've taken on feedback from the industry that has basically said they'd like to see the launch of summer campaign earlier than in previous years," Mr Cornelius said.

"Fishing is going to play a key role. Certainly fishing leading up to the school holidays in the Christmas period is very good."

Mr Cornelius said as a further addition to the summer marketing campaign, it would be exclusively social media and digital focused for the first time.

Acting Mayor Stuart Taylor said the campaign's early start would be a matter of capitalising on the launch of the Australian Fishing Classic which was filmed in Fraser Coast, to be aired next month.

"FCO has been working to make sure our tourism product goes to market at the right time," he said.

"It usually goes out about late November," he said.

"We had a really good campaign last year but it really needed to be refined and come out earlier because people need that lead time in order to book and come to the Fraser Coast.

"The summer campaign is going to be really focused on the active engagement with fishing and to go off the back of the Australian Fishing Classic which will be live in October.

Though some, such as Steve Whyatt and his family, need little prompting to drop a line off the Urangan Pier.

"We've come up for seven days from our farm out at Bell and it's been 21 years since I've been to Hervey Bay," Mr Whyatt said.

"My son caught a shark there before and just had a bit of a run with a stingray which ended up snapping his line.

"We thought we'd come out here for a holiday to see how much of it has changed. It's a lot bigger than it was."

Topics:  fraser coast opportunities, hervey bay, summer, tourism




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Forget house and land, this is house and hangar

AIR FORCE VETERAN: The RAAF retired its last 13 DHC-4 Caribou transport aircraft in December 2009 after celebrating 45 years of dedicated service to the nation. The air force took delivery of its first Canadian-built de Havilland Caribou in April 1964. Defence Department

It is the first "totally green" development of its kind in Australia

Cool change headed for the Fraser Coast

After a hotter than average May on the Fraser Coast, cooler temperatures are finally on their way.

We can expect to feel a cool change over the weekend.

Kodi McConnell the Fraser Coast’s first Storm prospect

Tye Ingebrigtsen (back) and Kodi McConnell (front). McConnell is the first Fraser Coast Falcons Academy player to earn a spot in Melbourne Storm's Sunshine Coast-based academy. Ingebrigtsen is a driving force behind the project.Photo Matthew McInerney / Fraser Coast Chronicle

Kodi McConnell will join the Storm's Sunshine Coast academy.

Latest deals and offers

Sale nears on last large block of land in Coolum

The 43.37ha property on South Coolum Rd has sold.

South Coolum Rd property to be land banked

Caloundra’s former Centrepoint Buffet site up for sale

FOR SALE: The home of the old Centrepoint Buffet

Restaurant fined for unhygienic practices closed months ago