ENOUGH is enough.
That is the message from Wide Bay Burnett District Superintendent Mark Stiles, who says the Wide Bay region is lagging behind the rest of Queensland in reducing its road toll.
Supt Stiles took to the Maryborough Police Facebook page to share his heartfelt appeal that drivers do all they can to make sure they and other road users get home safely.
"It is simple - a fatal traffic crash means someone no longer comes home," he said.
Supt Stiles refused to call the crashes "accidents", saying too often the fatalities were completely preventable.
"Our police are working with other government departments, local councils and community members to stop this impact," he said.
"We as a group are looking and seeking ways we can put the brakes on these traffic crashes.
"There are no accidents - someone makes a decision and there is a collision."
Supt Stiles said despite driver education, better engineering of roads and police traffic enforcement, people were still making the wrong choices.
"I just say, no," Supt Stiles said.
"The Police Service, Central Police Region and Wide Bay Burnett Police say no.
"No more fatal five decisions.
"No more deciding to drive tired, no to drink-driving, no to speeding, no to not wearing seatbelts and no to being distracted and inattention while driving.
Supt Stiles said it concerned him that Wide Bay residents weren't getting the message, with a series of fatal crashes in the past few weeks in Bundaberg and Gympie.
He said the Fraser Coast had also experienced its fair share of fatal crashes and "enough is enough".