IT FEELS like a rock star has come to Eurong Beach Resort.
Hoardes of hormonally charged teenage girls aren't screaming their undying affection for One Direction … instead, beefy blokes in sand-stained four-wheel drives are fist pumping and clambering for the attention of one man - Paul Worsteling - and he's Australian fishing royalty.
Arguably one of Australia's most widely recognised fishermen, Worsteling is the host of Network Ten's popular IFish show and is on Fraser Island chasing tailor and filming a couple of family TV specials with his fishing-mad family and two-man film crew.
According to Paul, Queenslanders just don't know how lucky they've got it.
"You can drive just a couple of hours from Brisbane and you've got this in your backyard," he says gesturing along the expanse of Fraser's famous 75-Mile Beach.
"It really is a patch of paradise and the fact that we've caught our first land-based jewfish for IFish just adds to the whole experience."
Eurong Beach Resort's resident mechanic and fishing expert Andrew "Betto" Betteridge and Fraser Island wormer Lindsay Frango have been sharing their local knowledge - including a secret jewfish and tailor hole on the eastern beach - during the five-day shoot, which Paul says "is shaping up to be a cracker of an episode."
Eurong Beach Resort's manager, John Wilkins, said "landing" the IFish crew was a real coup for the region.
"Paul is a great guy who loves to fish and had such wide audience appeal," he said.
"You just have to look at the rock star reception he is getting and the amount of people coming up to say g'day and share their fishing experiences on Fraser to know that we've hit the mark with a passionate national audience of fisherfolk," he said.
"Fraser Island is often on people's bucket list, so we hope keen anglers who've never been to Fraser before decide to come and visit the island after they've seen the IFish shows and, of course stay, with us here at Eurong Beach Resort," he said.
Now in its ninth season, IFish dominates television screens five days a week across the country on the Ten Network and Foxtel's Lifestyle show.
The Fraser Island shows are expected to screen later in the year.