FRASER Island, the jewel in the region's tourism crown, has received a plug in one of the year's major movie releases.
The Inbetweeners 2, the latest instalment in the television and movie series, hasn't received rave reviews.
But one of the main characters, British teenager Will, gave Fraser Island a special mention when the British teens discussed exploring Australia early on in the sequel.
While the foursome instead elected to visit Byron Bay before getting lost in the desert, rather than explore the Fraser Coast's island paradise, the film has been watched by millions of movie goers and the promotion is sure to be invaluable.
Fraser Coast Mayor Gerard O'Connell said Fraser Island was one of the region's great natural assets and it was fantastic to see it brought to the world stage.
He said it showed people were looking beyond the bright lights of the city and theme parks.
The Inbetweeners 2 Guide to Queensland was also released as an accompaniment to the movie and Fraser Island got another mention in the flippant brochure.
In the guide another character, Simon, writes that he likes Queensland a lot and says his father had advised him to visit Fraser Island.
"For the first time ever - and I mean ever - he actually gave me some decent advice.
"It's a mental fun place, but also quiet and very still and beautiful in parts.
"Somewhere to reflect and think about things.
"Like 'why did my dad ruin this incredible view of this perfect inland freshwater lake by telling me about the time he went skinny dipping in it?'"
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