UPDATE: Today show weather presenter Emma Freedman is not letting a little light rain on Fraser Island dampen her spirits on Tuesday morning.
She has been broadcasting from out on the jetty near Kingfisher Bay Resort wearing a clip-on umbrella that has sparked a lot of interest from breakfast TV hosts Karl Stefanovic and Lisa Wilkinson back in the studio.
Emma has also sampled some bush tucker and laughed as a child tasted a sour offering, screwed up her face and spat it out.
She also watched as visitors frolicked in the ocean in canoes and kayaks and on stand-up paddle boards and checked out the fishing gear of a group of children throwing in a line off the jetty.
EARLIER: The natural beauty of the Fraser Coast is set to grace TV screens across Australia again on Tuesday morning, with Fraser Island to feature on Channel 9's Today program.
The show will be visiting some of Fraser Island's hallmark attractions such as Lake McKenzie and 75 Mile Beach, and talking with locals including Fraser Island photographer Peter Meyer and Kingfisher Bay Resort head of tours Colin Anderson.
"We are thrilled that the Fraser Coast continues to attract television crews," Kingfisher Bay Group general manager David Hay said.
"The resulting publicity will beam both Kingfisher Bay Resort and World Heritage-listed Fraser Island into the living rooms of Australians all over the country and hopefully inspire them enough to come and visit."
The visit from Today is the sixth time a television program has featured an aspect of the Fraser Coast this year.
My Kitchen Rules, The Hook and the Cook, What's Up Downunder, Sunrise and German reality TV show RTL Explosive have all featured the Fraser Coast since January.
Tourism Fraser Coast acting general manager Robbie Cornelius said the programs would provide fantastic exposure for the region.
"These quality programs will be broadcast to many hundreds of thousands of potential visitors around the country generating huge awareness for our region," Mr Cornelius said.
A second screening of caravanning show What's Up Downunder will screen on One HD on Sunday at 5pm.
Fraser Coast on TV
- My Kitchen Rules
- The Hook and the Cook
- What's Up Downunder
- RTL Explosive