Lifestyle

Honda launches advertising offensive for new CR-V

Honda's advertising campaign for its vital new CR-V starts today.
Honda's advertising campaign for its vital new CR-V starts today.

HONDA Australia will launch an advertising offensive today for its all-new CR-V. 

"This is a huge launch into the fastest growing segment of the Australian market. It's the beginning of an exciting new chapter for the Honda brand," Kevin Lillie, senior marketing manager at Honda Australia said.  

"The all-new CR-V campaign provides us with a platform to reconnect with Australians, as it unashamedly captures the essence of what Honda is known for in this market."

For the first time in Australia, the CR-V will be available with a choice of both two and four-wheel drive.

The two-wheel drive is powered by a new 2.0-litre i-VTEC engine, with the four-wheel drive powered by a bigger 2.4-litre i-VTEC engine. Both variants have as standard, 17-inch alloys, reversing camera, automatic-off headlights, cruise control, USB connectivity and Bluetooth hands-free.

Advertising for the CR-V will campaign "the power of clever thinking" and heralds the benefits of owning an SUV that is "bigger inside; smaller outside".

Created by Honda's new agency, Leo Burnett Melbourne, the ad features a number of scenarios familiar to the everyday SUV driver and is juxtaposed with the CR-V's parking and packing abilities. A re-recording of the Broadway classic "Anything you can do, I can do better" further emphasises the benefits the CR-V has over other SUVs.

As one of the most competitive and fastest growing automotive segments in Australia, the SUV market is a core category for Honda.

With its sleek new design, enhanced driving dynamics, superior functionality and competitive pricing, the all-new CR-V is one of the most anticipated Honda models to launch this year.

Topics:  cars, cars news, honda




ALDI build begins in Urangan

OPENING SOON: Aldi in Maryborough Street opens on Wednesday 3 August.

Jobseekers are urged to get their resumes ready for a new store.

Meet our very own Lord and Lady

Terence Blake and Lady Tonya Osborne-Blake.

A place to live your dreams of a past era.

Less than 48 hours left to get yourself a FREE tablet

Only two more days to get one of these free!

ONLY two days left to score yourself a FREE Samsung tablet.

Latest deals and offers

Thy Art Is Murder are killing it

See Thy Art is Murder on their killer tour happening right now. Photo Contributed

We talk with Thy Art is Murder about touring, babies, and new music

Date announced for Prince tribute concert

A Prince tribute concert will take place later this year

Matt Damon is taking a break from acting

Matt Damon is taking a break to spend time with his family

Police foiled terrifying 1m plot to kidnap Katie Price

Police foiled a £1 million plot to kidnap Katie Price and her family

Kristen Bell's baby confession

Kristen Bell once pretended to be asleep when her baby woke up early

Babylon 5's Jerry Doyle has died

Jerry Doyle has died from unknown causes at the age of 60

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

72-year-old Coast developer set to start new project

GREEN LIGHT: The Cosmopolitan has been approved for development at Cotton Tree.

Meet the Canberran set to deliver another chapter for Coast suburb

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley

The climb is slow but property on the way up

Michael Matusik, director of Matusik Property Insights.Photo Allan Reinikka / The Morning Bulletin

The improvement would be mild when compared to past cycles