Lifestyle

Honda launches advertising offensive for new CR-V

Honda's advertising campaign for its vital new CR-V starts today.
Honda's advertising campaign for its vital new CR-V starts today.

HONDA Australia will launch an advertising offensive today for its all-new CR-V. 

"This is a huge launch into the fastest growing segment of the Australian market. It's the beginning of an exciting new chapter for the Honda brand," Kevin Lillie, senior marketing manager at Honda Australia said.  

"The all-new CR-V campaign provides us with a platform to reconnect with Australians, as it unashamedly captures the essence of what Honda is known for in this market."

For the first time in Australia, the CR-V will be available with a choice of both two and four-wheel drive.

The two-wheel drive is powered by a new 2.0-litre i-VTEC engine, with the four-wheel drive powered by a bigger 2.4-litre i-VTEC engine. Both variants have as standard, 17-inch alloys, reversing camera, automatic-off headlights, cruise control, USB connectivity and Bluetooth hands-free.

Advertising for the CR-V will campaign "the power of clever thinking" and heralds the benefits of owning an SUV that is "bigger inside; smaller outside".

Created by Honda's new agency, Leo Burnett Melbourne, the ad features a number of scenarios familiar to the everyday SUV driver and is juxtaposed with the CR-V's parking and packing abilities. A re-recording of the Broadway classic "Anything you can do, I can do better" further emphasises the benefits the CR-V has over other SUVs.

As one of the most competitive and fastest growing automotive segments in Australia, the SUV market is a core category for Honda.

With its sleek new design, enhanced driving dynamics, superior functionality and competitive pricing, the all-new CR-V is one of the most anticipated Honda models to launch this year.

Topics:  cars, cars news, honda



Time for M'boro businesses to capitalise on RV opportunity

It's time for Maryborough businesses to capitalise on the RV market.

Rolf Light says it's now up to the community to capitalise.

Asbestos causes havoc for Fraser Coast business owners

CLOSED: Pleading for some empathy from the Fraser Coast Council, Raylene and Mick Draper from Coffie Fixx in Adelaide Street, Maryborough, wait for answers on the discovery of asbestos outside their shop.

The business has been forced to remain closed

Happy kids heal faster: donations to buy toys for sick kids

Woolworths have donated $19804.00 to the Hervey Bay Paediatrics Ward.

STAYING in a hospital can get a bit boring, but not with iPads.

Local Partners

The Dixie Chicks to headlline 2017 CMC Rocks festival

US country music group The Dixie Chicks.

ORGANISERS move festival dates to lock in US country music stars.

What's on the big screen this week

Denzel Washington in a scene from the movie The Magnificent Seven.

DENZEL Washington returns in a shoot-em-up Western.

Our funny bachelor bows out

The Bachelorette contestant Aaron Brady from Golden Beach. Supplied by Channel 10.

COAST marketing executive eliminated from The Bachelorette.

Homer Simpson thanks Australia during Opera House visit

Homer Simpson visits the Sydney Opera House.

ANIMATION favourite gets attacked by seagulls in viral video.

Channel 9 orders second season of Doctor Doctor

Rodger Corser stars in the TV series Doctor Doctor.

RURAL medical drama finds a loyal following.

Katy Perry gets naked to encourage people to vote

Katy Perry in Funny Or Die sketch

Katy Perry has stripped naked for a comedy video

$40million hotel, shops development project for Mackay

Mt Pleasant hotel and retirement accommodation, proposed at 194-202 Malcomson St.

$40m development to take Mackay to 'the next level'

Huge Gunalda service station set to open by December

NEW STATION: The Gunalda Service Centre, owned by United Petroleum, will include a 350-seat eating area and a truckers lounge.

The massive servo is the biggest United development in Queensland.

Property leader says Fraser Coast market is looking up

Positivity is the buzz word in the Fraser Coast housing market

Property 200m from ocean selling for just over $100K

BEACHCOMBER PARK: Work has started on a new $19.2 million development at Toogoom.

The estate's developer is offering huge discounts for early buyers.

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

First stages of $25 million housing development underway

New development on Madsen Rd - The Springs.

The blocks of land are much bigger than usual