OPINION: Every time the McDonald's home delivery advertisement pops up on the television, I can't help but feel embarrassed for Hervey Bay.
Maccas copped a lot of flack for using Hervey Bay as a trial town for the service but at the end of the day, the joke is on us.
We choose what goes into our bodies and teach our kids what to eat and we've turned the rare treat into a staple dinner option.
When the service was first announced I thought that it may at least curb the number of hungover folk who, with last night's booze still dulling their brains, headed for the McDonald's drive-through desperately seeking a hash brown.
The sad reality for our town is that with delivery hours of 5-9pm, the target market can only be lazy parents who are prepared to put convenience, and very likely the chance to crack open a beer earlier than usual, ahead of their children's health.
McDonald's is a business.
Savvy marketing teams recognised our region was harbouring a larger portion of that demographic than anywhere else.
They saw an opportunity and they jumped on it.
Their success will depend on the decisions we make.