QANTASLINK will start direct weekend flights to Hervey Bay from Sydney on May 17 and increase frequency and capacity on its Hervey Bay to Brisbane route.
Fraser Coast Opportunities general manager David Spear said QantasLink would add eight new Brisbane services and upgrade some existing flights, adding 640 seats a week from April 5.
He said QantasLink had committed a Boeing 717 with a capacity of 125 passengers to the Hervey Bay-Sydeny route each Saturday and Sunday.
To celebrate, Qantas is offering special discounted airfares of $89 one way on sale from March 7 to March 12 for travel from May 17 to October 11.
Mr Spear said it presented a great opportunity for the Fraser Coast to access the Sydney market and grow the region's tourism and economic base.
"QantasLink has looked carefully at this new opportunity and realised its potential and now it is up to all of us to support it to ensure it becomes a permanent sustainable route," he said.
"With Virgin already operating daily Sydney-Hervey Bay services this is the perfect opportunity to grow our tourism market and showcase the unique benefits of the Fraser Coast to even more people.
"It also provides more seats for locals to access Brisbane and Sydney, whether it be for a weekend away, holiday, visit family and friends or to do business."
Fraser Coast Regional Council tourism portfolio councillor Stuart Taylor said QantasLink's decision was a great sign of confidence in the region.