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Serving generations with a friendly smile

NOW: Cheryl Bolderrow and Bill Langer still providing the same great service as the day Langers opened.
NOW: Cheryl Bolderrow and Bill Langer still providing the same great service as the day Langers opened. Alistair Brightman

OVER the years, Langers Broadway Shoe Store has become a home away from home for staff and customers alike.

Serving generations of Fraser Coast locals from pre-school to retirement, a visit to Langers has almost become a rite of passage.

It is not unusual for customers who came in for their first pair of school shoes to then bring their own children in when the time comes.

A landmark memory of many, owner Bill Langer has visitors from as far as Brisbane who remember visiting Langers, and wish to share the experience with their own families.

With staff who have been a part of the family for the majority of their lives, customers are sure to recognise the friendly, familiar faces.

"It's not just your job," loyal employee, Cheryl Bolderrow said.

"The beauty of the business is that it's held true to its traditions.

"I originally worked for Bill's parents, and now for Bill, but the heart of the business is still the same.

"We are a family, really. I don't know what else I would do."

Cheryl started work as a fifteen-year-old, hand selected by Bill's mother, Edna.

She, along with colleague Dianne Stevens, noted the compassion and flexibility the Langer family has shown to them across the various stages of their lives.

Both had taken time away to start their own families, but were always brought back to the fold.

"Bill would keep track of what point my children were up to, and call me to ask, 'are you ready to come back yet?'. Inevitably, I have always come back because I know the business so well, and enjoy my work so much."

Celebrating the milestone together today, Bill, Cheryl, Dianne and Val will be sharing the excitement with their customers.

Storewide for January, a 20% discount will apply to all purchases.

In a month where back-to-school preparations are in full swing, there has never been a better time to carry on the traditions that reside so clearly in the memories of many on the Fraser Coast.




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