UPDATE: Five people have escaped without injuries after a head-on crash on Pialba-Burrum Heads Rd on Friday afternoon.
A 31-year-old Toogoom mother and three children were travelling along Pialba-Burrum Heads Rd, away from Hervey Bay, when their Toyota four-wheel drive and a blue Ford ute, being driven by a man, collided.
The ute, which was towing a boat, sustained the worst damage.
Sergeant Darryn Morris said witnesses were being interviewed in an effort to established whether either driver was at fault but confirmed alcohol was not a factor.
EARLIER: Emergency services are at the scene of a two-vehicle crash on Pialba-Burrum Heads Rd, near Petersens Rd, at Craignish, where up to seven people, including young children, are being treated.
The crash happened about 1pm.
Update your news preferences and get the latest news delivered to your inbox.