SPURRED on by online virtual life and terabytes worth of disk space, the selfie craze may have officially had its day.
Now it's time for a class in photography - hail the revival of professionally shot portraiture.
May marks both Mother's Day and the inaugural National Family Portrait Month.
The latter is an initiative to raise funds for the National Breast Cancer Foundation and to promote the skilled profession of portrait photography.
For a $65 donation, families can get a professionally shot portrait, all for a good cause.
Inspire Photography photographer Ben Commandeur will donate his time and expertise to 'shoot' local participating families.
The Craignish resident considers family portraiture as the ultimate investment piece.
"Getting a family portrait done is important.
"When the family get their beautiful wall art it's a reminder of the time they spent with each other," he said.
Although printed photographs can be passed down generations, they also have the advantage of eye-catching aesthetics when canvassed.
Mr Commandeur said the best aspect of the job was the joy it brought to families when presented with their printed portrait.
"The joy and excitement makes it worth doing," he said.
National Family Portrait Month representative Wendy Griffith said the rise of technology had meant photographs were stored electronically.
"We don't get photos printed any more, so we are encouraging families to do more than just have photos stored on their iPhone," she said.
"Life can change in a heartbeat.
"People can often regret not having a well shot family photo."