EDITORIAL: Fraser Coast Mayor Gerard O'Connell is clearly keen to get on the front foot as rates notices start hitting local letterboxes.
He just spent a few days with Sunshine Coast Mayor Mark Jamieson, who was publicly spruiking the notion that councils must leverage the weight of local media to get their positive messages across.
It appears the advice was taken to heart, with Cr O'Connell promoting the good news that the rise in rates was made as affordable as possible.
What is a little galling, though, is the insistence that the real figure is 3%, which ignores the associated rises in waste and water.
This council wants to create a go-ahead area, attracting more residents, more businesses and more jobs. Any rise in the cost of living has the potential to damage that goal.
For young families, council rates may mean the difference between buying a house or renting.
That's great for investors but does little to advance our community.
One can understand Cr O'Connell's desire to put a positive spin on things, and good on him for trying.
It's going to be a tough job though, as most of us know that we aren't getting pay rises that go anywhere near keeping up with the "small increases" being foisted upon us.