Still chewing fat with graphic government ad campaigns

About one in three Queensland adults is obese.
About one in three Queensland adults is obese.

EDITORIAL: The Queensland Government has "declared war" on our rising obesity rates, with an ad campaign aiming to shock people into getting healthy.

With graphic images of the health problems caused by obesity, the government hopes its campaign will have a similar positive effect as recent anti-smoking and road safety campaigns.

The LiveLighter campaign will cost about $7.5 million over the course of three years.

That amount is small fry, compared to the mounting burden that obesity-related illnesses are putting on our health system.

About one in three Queensland adults is now obese, and more than a quarter of children are overweight too.

"Extra padding" has become the leading preventable cause of early deaths in the state, even more than smoking - so it is clear that something needs to be done urgently.

But I don't understand the logic behind spending millions of taxpayer dollars on an advertising campaign to get people to eat healthily, when for every dollar the government spends, the fast food giants will spend hundreds more.

In 2008, McDonald's spent $1.2 billion on advertising in the United States alone, and Yum! Brands, the owner of KFC and Pizza Hut, spend $960 million.

Given Queensland's well-documented financial strife, I don't see us spending that kind of money in a bid to counteract the images of juicy burgers dripping with fat.

But there is a cheaper option: ban junk food advertising.

Don't just prevent McDonald's ads being posted near schools, or during kids' TV time.

Ban it altogether.

In advertising, the mighty dollar is everything, and since the government can't afford to compete with the budgets of junk-food pedlars, it needs to look at other options.

It's time to get real about not just the risk of obesity, but the hypocrisy in paying for a campaign to limit junk food while bowing to lobbyists who have a vested interest in our kids buying burgers.

Topics:  advertising campaign clementine norton government obesity

CBD Flood Project set to be completed early 2017

Granville Bridge consumed by floodwaters.

works along Adelaide St are expected to be completed by mid-November

Why would you choose a sleep in over waking up early?

I think one of the advantages of getting up early is listening to the birds and watching the sunrise over a brand new day.

I think the best time of the day is first thing in the morning.

Council begins consultation over skate park development

The Fraser Coast Regional Council has begun community consultation with local youth groups on the expansion of the Maryborough Skate Park facility in Anzac Park.

The council held an onsite meeting with a number of young people

Local Partners

Azealia Banks won't take legal action against Russell Crowe

Rapper Azealia Banks

Rapper drops legal action against Russell Crowe

Brad Pitt meets with his kids amid divorce proceedings

Actor Brad Pitt

Brad Pitt has met up with his oldest son Maddox

Pictures of Taylor Swift allegedly being groped are sealed

They could "complicate jury selection".

Bruce Springsteen finds therapy useful

Singer Bruce Springsteen

Singer encourages others to seek help

Kerry Washington wants one more child

Kerry Washington recently gave birth to her second child

Kerry has only just become a new mum again

TRAVEL: Musicals light up Sydney

David Campbell performs in Dream Lover.

We take a trip through one of Sydney's finer scenes

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June

New $200 million development will create 580 jobs

Cassie And Josh with baby Alfie and daughter Andee. They have bought at new Lennox Head development Epiq.

Majority of new positions will be given to Northern Rivers locals

Cherrabah's mega resort plans axed

PLANS for a massive development at Cherrabah have been scrapped.

What our mayor thinks of the new draft SEQPlan

The plan to use the innovative technology as part of the new Maroochydore CBD was cemented on site today when Mayor Mark Jamieson and Envac Asia Region president Chun Yong Ha formally signed the contract for the $20 million underground waste collection system.

New plan accommodates Sunshine Coast Council's vision for growth.

Dusit Thani finance crisis 'just a small hiccup'

ON TRACK: Springfield Land Chairman, Maha Sinnathamby, Ipswich Mayor Paul Pisasale, Developer Richard Turner and Springfield Land Deputy Chairman, Bob Sharpless, at the recent resort sod turning ceremony.

Property developer says project remains firmly on track