Business

Supermarket bread price war hurts M'boro bakery

KENT St Bakery owner Sarah Fitzgerald is struggling to keep her business open after Woolworths and Coles slashed their bread prices on Friday last week.

Mrs Fitzgerald who had to let an apprentice go after Woolworths reopened near their bakery on Kent St in Maryborough in December last year, has had to let another staff member go after the giant conglomerate reduce the price of bread from $1 to 85c.

Both Woolworths and Coles now sell their home brand white toast and sandwich breads for 85c, they say to help relieve cost of living pressures for customers.

A Woolworths spokesman said the price reduction came after customers said they were struggling to pay for staple items.

A spokeswoman from SupaIGA at Stockland Hervey Bay said their bread prices would remain the same.

"There was dip in our bread sales when the price cut came into effect last week but it has since picked up," she said.

"We believe in serving good-quality bread."

While the price reduction at Coles and Woolworths was welcomed by customers on a budget, local bakeries were hurting.

"I had to increase the price of fresh bread," Mrs Fitzgerald said.

"I let two staff go already because I've got to save money on wages so this price cut will really hurt us even more.

"We slash our old bread price to $2 because our bread is so fresh and lasts longer but people are still opting to go to Woolies."

Mrs Fitzgerald urged people to support local bakeries and buy fresh, local, nutritious bread instead of low-cost bread.

Kelly Murray who owns Kelz Bakehouse sells her loaf of bread for $3.80 but said she wasn't worried about the price reduction as yet.

"There's no way we could make bread for 85c," she said.

"I wouldn't be able to pay wages if I had to compete with the big companies but we're in a different boat.

"We're on the Esplanade and we have our local customers and also tourists who pay for the quality so it hasn't really affected now so we'll wait and see.

"If people want good-tasting bread, they have to pay a little more."

Earlier this week, Woolworths also reduced its large pack of Australian beef mince from $9.99 a kilogram to $5/kg.

Prices of carrots, milk and toilet tissues were also slashed.

Coles also brought their three-star beef mince price down down to $5/kg.

The ACCC, in response to the price war, said businesses were free to set their prices and discount their goods and services as they saw fit.

Topics:  bread, coles, prices, price war, supermarkets, woolworths




Cops and new technology bust drivers

Police to start processing fines on iPads

Your Chronicle continues to grow

'Our readers see incredible value in the content we provide'

Teen inspires all with cancer fundraising

STUNNING EFFORT: Declan James heads out of Urangan Marina in his homemade boat on his way to Big Woody Island.

'I think she would be very proud of me for doing this for her'

Latest deals and offers

MOVIE REVIEW: Life on the Road

Ricky Gervais, Ben Bailey Smith and Foregone Conclusion (Steve Clarke, Andy Burrows, Stuart Baxter Wilkinson, Michael Clarke) in a scene from David Brent: Life on the Road.

Ricky Gervais has brought David Brent back to life on the big screen

Jessica Alba wants tequila shots served at her funeral

Businesswoman and actor Jessica Alba

There won't be mourning at this funeral

Tom Hiddleston's Instagram account hacked

Actor Tom Hiddleston

Thor star the latest celebrity targetted by hackers

Charlize Theron's son dresses up as Frozen character

Actor Charlize Theron

Star's son spotted dressed a beloved Frozen character

BOOKS: Food for thought in Caroline Beecham's latest novel

Maggie's Kitchen by Caroline Beecham is published by Allen & Unwin, RRP $29.99.

New novel reminds readers that bravery exists in many forms

TELEVISION: New show is a Survivor, for now

Jonathan LaPaglia hosts the TV series Australian Survivor.

WHAT happens when a new show with a big budget flops?

REVEALED: Pat Rafter's $18m Coast house on the market

Check out the photos of the Coast's most expensive property for sale

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Noosa mayor on "red alert" over planning court decision

Mayor Tony Wellington hands down his first budget.

Mayor upset at lack of say about look and feel of Noosa