BUSINESS leaders have been told it's time to put post-amalgamation woes behind them and choose the right people to "sell" the Fraser Coast into the future.
Speaking at the Hervey Bay Chamber of Commerce breakfast, Sunshine Coast Mayor Mark Jamieson, a Hervey Bay High graduate who now leads one of the nation's fastest growing regions, drew synergies between the two areas, each made up of coastal stretches and produce-rich hinterlands.
Comparing the Fraser Coast to the Sunshine Coast of five to 10 years ago, Cr Jamieson encouraged businesses to learn from the wins and losses his region had experienced in recent times.
Having recently come out of tumultuous de-amalgamation which saw Noosa part ways with the Sunshine Coast council, Cr Jamieson said while he looked forward to one day enjoying a relationship with neighbours, it was an unenviable path which he cautioned this region not to follow.
Outlining the prime position the Sunshine Coast finds itself in - a state-of-the-art university hospital, new CBD retail precinct and expanding airport are all underway - Cr Jamieson said the Fraser Coast, which has two out of the three, needed to encourage "sustainable" growth.
Cr Jamieson said while it was important for locals to know how to attract investment, there should be no fear of going outside the boundaries of the Fraser Coast to source the right people for the job.