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Tourists will be virtually hiking on Fraser Island

Trail Me Up's Fabio Zaffagnini, Salewa's Veronica Castelli, Trail Me Up's Gabriele Garavini and Alana Kippers from the Queensland Parks and Wildlife Service on Fraser Island.
Trail Me Up's Fabio Zaffagnini, Salewa's Veronica Castelli, Trail Me Up's Gabriele Garavini and Alana Kippers from the Queensland Parks and Wildlife Service on Fraser Island. Contributed

EUROPEANS will be able to take a virtual hike on Fraser Island, thanks to Italian outdoor enthusiasts carrying backpacks equipped with six synchronised cameras connected to one shutter release button.

The hiking trails of the Fraser and Sunshine coasts are being mapped as part of a major tourism promotion.

Fraser Coast Opportunities general manager David Spear said Fabio Zaffagnini and Gabriele Garavini from innovative company Trail Me Up and Veronica Castelli from outdoor brand Salewa were filming on Fraser Island in late November.

The images gathered will be turned into panoramic shots and shown throughout Europe in conjunction with Tourism Australia, Tourism and Events Queensland and Salewa.

Sunshine Coast Destination chief executive Simon Ambrose said it was exciting to discover the Sunshine and Fraser Coast areas were among only five regions in Australia to be featured.

"The trails mapped included sections of the Fraser Island Great Walk and Cooloola Great Walk with highlights at Lake McKenzie and Carlo Sandblow," he said.

Mr Spear said the trails would provide a stunning panoramic virtual insight into the natural wonders of the regions and would be showcased throughout Europe including the key markets of Germany, Italy, France, Switzerland and Austria.

"With the rise of online maps and directions, this is a valuable opportunity to share the world-class natural attractions to a new audience, and supports other successful Australia's Nature Coast campaign activity in Europe," he said.

The campaign will be live in March 2015, and run until October with a dedicated website, store promotion and competition element.

Topics:  cameras, campaign, fraser island, hike, tourism



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