This Celine plastic bag costs more that $750.
This Celine plastic bag costs more that $750.

Why this plastic bag costs $757

GROCERY shopping is pricey these days - and that goes double for fashionable folks.

French luxury brand Celine is now selling a see-through "shopper bag" - aka a reusable plastic bag, but fancier.

The accessory first appeared on the Paris catwalk last autumn. It's now exclusively available for purchase at the Celine x Nordstrom pop-up in downtown Seattle, Washington from May 29.

The price tag? A très cool $US590 ($A757).

Backstage Summer 18 Collection #CelineSummer18 #celine

A post shared by Céline Official (@celine) on

While some fashionistas have been pretty swept up in the bag, others were baffled by the cost.

"Really? 500+ for a plastic bag ... you gotta be kidding me," one person posted on Instagram.

"I never want to meet the type of person that would buy this," another added.

"It's LITERALLY a plastic bag."

If you’re looking to splurge, this plastic bag might be for you?
If you’re looking to splurge, this plastic bag might be for you?

This isn't the first time the fashion industry drew inspiration from humbler totes: Balenciaga updated Ikea's $1 blue plastic "Frakta" tote into a $US2145 ($A2750) leather carryall last spring.

Are they worth these prices? Debatable. But at least Celine's transparent about it.



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