BENEDICT Samuel is in one of the most unique spots in entertainment.
He can smile, laugh or joke on-screen but there are still millions of people across the world who simply will not like his character.
"I can smile and smile and still be the villain," Samuel says of his role as the "Alpha Wolf" in The Walking Dead.
His character has no name but we know he is very bad news, and while he hasn't had too much to say but we know whatever comes out won't be good.
The post-apocalyptic drama is now in its sixth season, and the fandom is bigger than ever.
The Walking Dead is based on the series of graphic novels produced by Robert Kirkman, and follows former deputy Rick Grimes (Andrew Lincoln). In the series pilot Rick awakes from a coma to find the world has gone mad: he sees people eating people and is thrown straight into a never-ending battle of survival.
Season six started at a small walled community called Alexandria, where Rick and his group of survivors seek refuge with another large group who are living seemingly normal lives.
Samuel's character leads a group of violent men and women called the "Wolves", who, in a brutal assault on the town, happily killed and butchered other surviving humans.
We still don't know much about the Wolves other than the fact they are smart, cunning, and incredibly violent, and Samuel gave nothing away when asked about the Alpha Wolf's past.
"The background… there's a feeling around what the name suggests," Samuel said.
"There's a real scavenger element; an opportunistic vibe. I don't know if he's digging a hole or building an army."
Samuel has only appeared in four episodes so far but his biggest could be next week's mid-season finale.
The Alpha Wolf is currently being held in a cell by Morgan (Lennie James), who was the first of our main group of survivors to cross the villain.
Morgan fought the Alpha and another Wolf off to escape in the sixth season's opening scene, but let them escape in line due to his vow not to kill another human.
Alexandria is under attack again next week after one of the buildings collapsed and took out part of the wall at the end of last week's Heads Up.
Samuel will definitely appear in Monday's mid-season finale, but the 27-year-old gave absolutely nothing away when asked the role his Wolves will play.
"All I can say is wolves are incredibly cunning."
The Walking Dead's mid-season finale airs today on FX (Channel 119) at 12.30pm Qld, 1.30pm NSW and replayed at 7.30pm Qld, 8.30pm NSW.
The second half of season six returns in February next year.