Aussie Doritos ad favourite to "crash" the Super Bowl
AN Australian-made ad is likely to play during next month's Super Bowl in the US.
Sydney-based Tom Noakes directs the "Finger Cleaner" ad, which is the clear favourite of the five finalists in the running for corn-chip maker Doritos' Crash the Super Bowl ad contest.
The cheeky and slightly disturbing ad shows a frizzy-haired, Doritos-munching mechanic - played by Aussie actor Sam Glissan - using the auto shop's finger "cleaner".
When he questions the mysterious wall-mounted device, he's told by a co-worker "you ask too many questions Billy".
The 30-second ad finishes with the unnerving revelation of what's on the other side of the wall cleaning the Doritos "dust" off the worker's fingers, and it's guaranteed to make you go "eewh".
It's the first time Doritos has opened up the competition to international entries.
Two winning ads will air on February 2 during the 48th annual gridiron grand final, which last year attracted an incredible 108 million viewers to become the third most-watched event in TV history.
Doritos will select one of the winners, while the other will be chosen by fans voting in an online poll closing on January 29.
If, as expected, Noakes is voted the fan favourite then he will pocket a cool $1 million USD and be flown to the US to attend the Super Bowl.
If he is selected by the company then he will still win $50,000 USD and go to the game.
The creatives behind both winning ads will also be invited to join the crew on the set of Marvel's upcoming Avengers sequel Age of Ultron.
But Noakes wasn't the only Aussie who entered the competition.
A team from Aussie ad agency Banjo Advertising made it to the Top 25 with their spot "Body Cast".
Go to the Doritos website to view all five finalists and vote for your favourite.