Booklet showcases Fraser Coast
FORTY THOUSAND glossy magazines aimed at enticing more tourists to the Fraser Coast are set to be distributed across Queensland following their launch at the Maryborough markets yesterday.
Our Fraser Coast, a 48-page guide to discovering the region, was one of five key initiatives in the Fraser Coast Regional Council’s new multimedia marketing and tourism campaign.
“Of all five, Our Fraser Coast is the council’s key marketing tool,” said councillor Anne Nioa, chair of the marketing and tourism portfolio.
“It highlights and reinforces the many things to do on the Fraser Coast.”
Residents would also play a vital part in selling the region through My Fraser Coast – a special promotion encouraging locals and visitors to share stories and photographs capturing the essence of the region.
Each month the winning entry would receive a Quintessential Fraser Coast Pack.
“A well-versed resident is the best ambassador we can have for the Fraser Coast,” Ms Nioa said.
She said the council was also pushing Staycation – a scheme which offers discounts to residents who “holiday at home”.
“To stimulate regional business and tourism and create tourism ambassadors, we are encouraging locals to ‘holiday at home’ through Staycations, which offers discounts for residents and visiting friends and relatives.”
Copies of the new Our Fraser Coast magazine are available from Fraser Coast visitor information centres, libraries and tourism outlets.