A MARYBOROUGH man who watched horrified as a truck killed a brumby on a Fraser Coast road has urged authorities to act.
Ron Simmonds claims people could die unless more is done to create awareness of wild horse activity near remote stretches of road in the region.
Forests such as Tuan and Toolara have made headlines in the past for housing rising populations of brumbies.
Mr Simmonds said he was travelling southbound on Cooloola Coast Rd, near the Poona turn-off, last week when a chestnut mare crossed into the path of an oncoming truck.
He said while the truck driver tried in vain to avoid the brumby his best efforts were not enough.
"I grew up in Victoria with horses and this was one of the worst things I have ever seen," Mr Simmonds said.
"The truck driver was braking for about 50m before he made contact but had been doing 100km/h so it was very hard for him to stop."
The former Victorian said signs placed to promote brumbies living in the area confused visiting motorists into believing people rode horses beside the travel route.
South East Queensland Brumby Association runs programs designed to remove wild horses habitually grazing near roads.
They estimate the brumby population to be at 700-800 head.
Organisation spokeswoman Robyn Homan said the group had re-homed 20-30 horses since it began operating in 2009.