The new low calorie Cadbury bar claims to taste the same as the original.
The new low calorie Cadbury bar claims to taste the same as the original.

Cadbury launching low calorie chocolate bar

CADBURY is launching a low calorie Dairy Milk bar with 30 per cent less sugar, that claims to taste exactly the same as the original.

And in even more good news for chocoholics, the confectionary giant plan to sell the new version alongside the normal one for the same price, The Sun reports.

Cadbury's Europe boss Glenn Caton said a team of 20 scientists and choc experts have been working on the product for two years, experimenting how to keep the same taste while cutting sugar, and using no artificial sweeteners, colours or preservatives.

The new low calorie Cadbury bar claims to taste the same as the original.
The new low calorie Cadbury bar claims to taste the same as the original.

They have reformulated the bar by replacing some of the sugar with a type of fibre that has the same structure, which means they can use less sugar but keep the texture of the beloved original chocolate bar.

This is a different method to the one Nestle used for its lower calorie bars, which have lead the way in sugar reduction in confectionary products. They instead altered the structure of sugar molecules to contain air which meant they could use less of the product but the tongue still sensed the same level of sweetness.

Nestle began launching lower sugar versions of treats early last ear, starting with KitKat and then Aero and Smarties.

Nestle show how they created 'structured sugar' inspired by aerated crystals in fairy candy.
Nestle show how they created 'structured sugar' inspired by aerated crystals in fairy candy.

Sugar in chocolate varies but milk chocolate is typically around 50 per cent, white around 60 per cent and dark below 40 per cent and as low as zero.

The low-sugar version sadly won't go on sale until next summer while the firm works out how to produce it on a mass scale.

This story originally appeared in The Sun and has been republished with permission.

Nestle launched a lower calorie Kit Kat bar last year
Nestle launched a lower calorie Kit Kat bar last year


Behind the scene of a radical koala rescue mission

premium_icon Behind the scene of a radical koala rescue mission

A koala population is being created in a part of the Fraser Coast.

GIFT OF LIFE: Blood donations give little girl second chance

premium_icon GIFT OF LIFE: Blood donations give little girl second chance

Ivy Exantus was diagnosed with a rare blood disorder, fanconi anemia

Roadworks mark start of $175 million Susan River solar farm

premium_icon Roadworks mark start of $175 million Susan River solar farm

It is expected to occupy an area of 176ha with 350,000 solar panels

Local Partners