MARYBOROUGH will be home to an Australian-first retail debut in what has been described as a coup for Station Square Shopping Centre and the Fraser Coast.
Australia's first Rockmans emporium store opens at Station Square on Saturday, stocking the Rockmans' brand as well as labels beme, W.Lane and Table Eight.
Pretty Girl Fashion Group owns all four brands.
Station Square Centre manager Doug Sanderson said he approached Pretty Girl management about expansion when a shop vacancy appeared next to the original Rockmans store.
"It's a coup for us here," he said.
Marija Rebello, from the company's marketing department, said the store had employed six locals.
"It's the first of its kind for Pretty Girl Fashion Group and the whole company is very excited about it," she said.
"The idea behind the store is a one-stop shop, a destination for all the women in Maryborough."
Mr Sanderson said the new shop was great for the region.
He said a proposed multi-million dollar redevelopment of the centre was still on track.
"We're hopeful of starting construction mid-year," Mr Sanderson said.
"At present we are still in negotiation with the Department of Transport."
Rockmans Emporium will officially open with a ribbon-cutting ceremony at 9am on Saturday.