Cheers to a new initiative about food, wine and produce

FRASER Coast's food and wine scene is set to reap the harvest of new campaigns focused on promoting and growing the region's seafood, restaurants, produce, people and food and wine events and trails.

Fraser Coast Opportunities is supporting a Tourism Australia campaign called Restaurant Australia that aims to tap in to the growing demand globally for food and wine experience as part of the travel experience.

FCO will also focus on working with industry to develop new food and wine products and experiences to offer both the visitor and the local market.

FCO tourism manager Robbie Cornelius said local tourism operators with products or ideas for developing new food and wine experiences in the region should contact the FCO's tourism development team.

"We can assist the local industry to ensure they make the most of the wonderful opportunity presented by Tourism Australia's Restaurant Australia campaign to promote their business to international visitors," he said.

Tourism Australia chief marketing officer Nick Baker said Restaurant Australia was all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what made Australia's food and wine experiences so unique and distinctive.

"Our regions have an abundance of incredible stories to share where quite literally, every second of every day, unique and brilliant food and wine experiences are being served up in remarkable and awe-inspiring locations," he said.

"That's why we're asking the entire industry to get behind the campaign in promoting their own experiences and joining in the online conversation for the rest of the world to see and hear what they could be enjoying by holidaying in Australia," Mr Baker said.

Mr Baker said by completing the online form at australia.com /restaurantaustralia, the Fraser Coast's food and wine industry could share stories of their offerings at the campaign's online hub, which launches to consumers on Wednesday, May 7.

Food and wine

Fraser Coast's food and wine industry will have the chance to profile their story or product in a feature article on australia.com/restaurantaustralia and potentially be included in the international media familiarisations hosted for Restaurant Australia.

Another way to get involved is by participating in the conversation by using #restaurantaustralia in social media communications, giving products or experiences the opportunity to be amplified through Tourism Australia's social media platforms (Facebook, Twitter, Instagram) and on australia.com/restaurantaustralia.

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Barb Hilton has been to food festivals all over the world and says "well done to the organisers of Relish - perfect." Robyne Cuerel


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