Coast needs more local tours
A DECADE-long look at tour groups has shown the industry is worth more than $77 million a year to the Fraser Coast and directly employs about 550 people.
One tourism operator has called for more action to attract tours to the region following the key findings of the report from Tourism Queensland.
The report recorded tour group information from 2000-2010.
It showed 52% of international tourists and 15% of domestic visitors came to the region on a tour.
The report also showed the Fraser Coast was one of the least popular Queensland locations for tours, despite its reliance on them for international tourists.
Fraser Lodge Holiday Park owner Sharon Gebert said tour numbers had dropped since 2010 and urged Tourism Fraser Coast and Fraser Coast Council to do more to bring them to the region.
"We need to do a lot more work to encourage buses," Mrs Gebert said.
"We just need something more to entice people."
Tourism Queensland 's Lynne Banford said Tourism Fraser Coast was punching well above its weight to secure international tours but domestic touring was a much larger market.
"It is not a market we would ever want to ignore," she said.
She also said it was more important to focus on the 48% of international tourists choosing to travel directly to the Fraser Coast rather than arriving through a tour.
"The leisure market spends more money," Ms Banford said.
She said domestic travellers were the most valuable market.
"Strategically, the biggest market for the region is domestic leisure and that is where Tourism Fraser Coast is really trying hard to make a difference."
Visit tq.com.au to view the full Understanding Queensland's Touring Market report.
A tour is defined as a trip with three or more overnight stops over four or more nights and includes driving to at least one destination for leisure.
Tours make up 15% of all visitors to the Fraser Coast region.