Coast on top of priorities list
TOURISM Queensland sent a strong signal that the Fraser Coast is high on its priority list when key decision-makers met with local tourism operators this week.
The forum, titled Conversations with TQ, was held at Peppers Pier Resort and gave operators the chance to discuss marketing strategies for next year with TQ managers.
Steve McRoberts, Tourism Queensland executive director marketing, said bringing specialists and experts into the region to connect with local operators could only help the Fraser Coast tourism industry.
In the year ending June 2010, the Fraser Coast welcomed 933,000 international and domestic overnight visitors.
Coming to the end of the whale watching year, Mr McRoberts said one of the focuses was on taking this year’s achievements and building on them.
He also acknowledged that, with the economic hardship faced by many people, it was tough times for the tourism industry.
But he said the aim was to focus on the positives.
“We acknowledge there are problems out there,” he said.
“We know about 2800 jobs here are directly related to tourism.
“We do face challenges that are out of our control but when you come together it is amazing what you can do and achieve.”