Fraser Coast keeps 'em coming
MORE than holding its own, the Fraser Coast has continued to cement its reputation as a prime tourism destination for Australians.
The results of the latest national visitor survey, carried out by Tourism Research Australia, show a notable jump in the number of Australian holiday-makers visiting Hervey Bay, Maryborough and its hinterland.
About 850,000 Australian tourists spent nights on the Fraser Coast during the first three quarters of 2009, a 14 per cent increase on the same period in 2008.
One of the largest suppliers of Qld holidays, Sunlover Holidays, says the Fraser Coast placed 10th in its top 10 bookings for 2009.
General manager Mark Campbell said the Fraser Coast, with a six per cent spike in visitation numbers, was the region in the state with the most growth in holiday-makers during the year.
While interstate holiday numbers have declined during a challenging year, intrastate numbers are on the rise. Queenslanders are looking to holiday in Qld and Fraser Coast Tourism’s campaign to target the state’s drive market appears to be paying off.
Australian states all reported a decline in holiday numbers in the first three quarters of 2009.
But while the national average fell by seven per cent, Qld’s decline was not as sharp at four per cent.
This compared favourably against NSW (down by nine per cent) and Victoria (down by seven per cent).
Mr Campbell reported the Fraser Coast as a “strong performer” alongside Toowoomba and tropical north Qld and staple favourites like the Gold Coast, Sunshine Coast and Whitsunday Islands.