News

Coast's future clad in activewear, driven by youth

KEY: The planned SunCentral development for the Maroochydore CBD.
KEY: The planned SunCentral development for the Maroochydore CBD. Contributed

LYCRA-clad, entrepreneurial, educated.

That's the future Sunshine Coast resident demographer Bernard Salt has identified in a report predicting explosive growth in the region in the next 20 years.

Mr Salt's future Coast is driven by tech-savvy Millennials, "footloose" businesses and a swell of young families drawn to the region, as he predicted the Coast's population to rise to about 550,000 by 2040.

Driving that growth is an increase in young families, with our school-age population predicted to rise from 63,000 to 95,000 by 2040 and the 30-49 age bracket to increase from 86,000 in 2016 to 120,000 in 2036.

In his report The Activated City: Imagining the Sunshine Coast in 2040, Mr Salt predicts a breakthrough of the hipster culture in the region, as knowledge and tech-savvy young workers are attracted to the new Maroochydore CBD.

His report - commissioned by Sunshine Coast Council-owned SunCentral, the company developing the new Maroochydore CBD - said the increase of youth in the region would drive a more energetic lifestyle full of sporting activity.

"Activewear is absolutely everywhere," Mr Salt said.

What do you think of Bernard Salt's predictions for the Coast?

"The Brisbane commuter class subsides as the next generation of Coasters re-affix their employment to any of the local opportunities.

"And then there are the overseas and interstate visitors, the day-trippers, the immigrants, the fly-in/fly-outers, the artists and the entrepreneurs.

"All are welcome and all contribute to an eclectic, activated lifestyle city emblematic of the best that Australia has to offer in the middle of the 21st century."

 

BY THE NUMBERS: Bernard Salt's predictions for the future Sunshine Coast.
BY THE NUMBERS: Bernard Salt's predictions for the future Sunshine Coast. Centro Art

Real Estate Institute of Queensland Sunshine Coast zone chair Amber Werchon said it was positive news for the region and the influx of young families could see a rise in buyers looking to get into affordable units and townhouses closer to the beach and the "action".

She tipped more density in the coastal areas to cater to that young family and young professional market in future, given the limited land supply in the region, pointing to the apartment living being created around the new Sunshine Coast University Hospital and in Maroochydore.

Ms Werchon said that expectation of population growth would further bolster the Coast property market, which she said had been the top-performing market in Queensland in 2016.

University of the Sunshine Coast political lecturer Bronwyn Stevens said mass growth in young families and young workers in the region could also bring a shift in our political landscape in future.

"Young voters do tend to be less conservative voters and less tied to the major parties," she said.

 

KEY PLAYER: The new Sunshine Coast University Hospital.
KEY PLAYER: The new Sunshine Coast University Hospital. Sunshine Coast Hospital and Heal

She said they were less likely to vote for the same party their parents did, and as the region became more and more educated, voters may become less partisan.

Mr Salt drew comparisons between the future Sunshine Coast and artistic US city Santa Fe, envisaging Maroochydore to play host to the headquarters of nationally-significant businesses by 2040.

"Long gone is the sense that the Sunshine Coast is an enclave of older retired Australians and New Zealanders," Mr Salt said.

"Indeed, the university, the business incubators, the lifestyle, the bubbling opportunities to work amid some of the nation's smartest start-ups attracts a steady flow of 20-somethings into the region.

"Hipster enclaves magically crystallise on the edges of the old Maroochydore CBD. Sport and wellness seem to pervade every streetscape.

"Activewear is adopted by Council as the Coast's unofficial uniform. There is even talk of the Sunshine Coast bidding for the 2046 Commonwealth Games."

 

REPORT: Leading Australian social commentator, Bernard Salt.
REPORT: Leading Australian social commentator, Bernard Salt. Contributed

Sunshine Coast mayor Mark Jamieson was encouraged by the report, saying Mr Salt's predictions were usually on the money.

He said SunCentral had engaged Mr Salt to get their message out further and increase competition and market tension to ensure top dollar was earned for land parcels in the CBD.

Cr Jamieson said the look into the region's future clearly demonstrated the region would appeal to many more young people.

He also expected to see more active retirees or experienced senior businesspeople shift to the region and engage in entrepreneurial activities in the CBD, which in turn would boost employment and prospects for younger workers in the region.

But Cr Jamieson conceded he didn't intend to give up his suit and tie "just yet" when asked whether the council would consider an official adoption of activewear as a uniform.

He said changes in housing styles were "inevitable" and expected singles, childless couples and small families to be looking to live in higher-densities if it meant they could be "closer to the action".

Topics:  bernard salt business demographics industry maroochydore cbd planning and development property report suncentral sunshine coast council



Funding grants another 3 years for Taylor St legal staff

Legal service personnel (from left) Fiona Payne, Diane Grover, Liz Wregg and Alison Chappell and Hervey Bay Neighbourhood Centre CEO Tanya Stevenson.

$1.3M worth of funding was awarded by the State Govt.

Hospitals on alert, stocked up on medical supplies for storm

Hervey Bay Cancer Care Service. Photo: Alistair Brightman / Fraser Coast Chronicle

Babies could be born through this weather.

'Beware of animals all over the roads,' Wildlife Carer warns

Fraser Coast Wildlife Sanctuary curator Ray Revill has urged motorists to use caution on the road while animals are more active in the wet weather.

Mr Revill urged motorists to take care on the road.

Local Partners

MKR’s Amy blasts Josh’s ‘sl*t’ slur

AMY Murr has responded after being called a ‘slut’ by My Kitchen Rules’ villain and rival Josh Meeuwissen on tonight’s episode.

MKR recap: The ‘slut’ comment that shocked everyone

Yep, MKR’s Josh has done it again.

JOSH has always been annoying, but this time he went way too far.

MOVIE REVIEW: LEGO Batman best caped crusader yet

A scene from the movie The Lego Batman Movie.

Nana! Nana! Nana! Nana! Nana! Batman!

Future Islands gear up for Splendour gig

Future Islands is an American synthpop band composed of Gerrit Welmers (keyboards and programming), William Cashion (bass, acoustic and electric guitars), and Samuel T. Herring (lyrics and vocals).

Their new album is "music from the heart than from the mind".

MOVIE REVIEW: Power Rangers way out of their league

Becky G., Dacre Montgomery, Naomi Scott, Ludi Lin, and RJ Cyler in a scene from the movie Power Rangers.

A Lego action figure is capable of running rings around teen misfits

Bliss N Eso announce a stack of regional tour dates

Aussie rappers Bliss N Eso are hitting the road in May for a 27-date national tour.

AUSSIE rappers hitting the road in May with new album.

Scarlett Johansson reveals the huge roles she’s lost out on

Scarlett Johansson greets fans at the Japan World Premiere of the movie Ghost In The Shell.

GHOST in the Shell star shares ups and downs of Hollywood.

Calling all renovators at heart

Solid home on 617sq m between beach and CBD development

This is what Sunshine Coast living is all about

Life's a breeze at stylish Alexandra Headland apartment

Timing pays dividends in Kawana health hub precinct

DCIM\114MEDIA

Construction starts at Sunshine Coast mixed-use project in Birtinya

Coffee king snaps up gym

Mooloolaba Healthworks site sells for $2.1million

Luxury hotel expands $400m water park development

Developer to push on with second stage of massive new water park

Ready to SELL your property?

Post Your Ad Here!