MAZDA Australia has convinced head office to bring forward the local launch date of its crucial mid-size car to December in a move that will cement the maker's position as the leading all-import brand in Australia.
The Mazda6 will now debut at the same time as the company's seven-seat SUV, the CX-9, giving the importer a potential sales boost of roughly 1000 cars.
The brand, which is already on track to become the first full importer to crack 100,000 sales in a single calendar year, last month outsold perennial number two Holden and the addition of two new models could see it repeat the dose in December.
Mazda Australia managing director Doug Dickson said the company was keen to press home its sales advantage and capitalise on strong growth this year.
"When you're on a roll its important to press it home and that's exactly what we've done," he said.
The move means Australian customers will be among the first in the world to drive the car.
Mr Dickson would not detail pricing but said there may be some supply restrictions.
"We suspect that with the level of interest in that some models for a short period may be in short supply," he said.
The new Mazda6 line-up will be minus the most popular body style of the previous model, with the hatchback dropped in favour of a simpler sedan-wagon mix, albeit with more variants.
The addition of a standard automatic means starting prices aren't likely to be below $33,000 (plus on-road and dealer costs). The diesel engine is likely to bring a premium of between $2500-$3000.
The '6 will use Mazda's new sky active technology, with the 2.5 litre petrol engine using just 6.6 litres per 100km and the 2.2 litre diesel using just 5.4 litres per 100km.