FISHING will be a key focus of the Fraser Coast's summer tourism campaign which will be launched more than a month earlier than usual.
With accommodation providers already reporting an influx of activity during the September school holidays, Fraser Coast Opportunities manager Robbie Cornelius said the Fraser Coast summer campaign would be getting under way in October with fishing being top priority.
"We're currently in the very final stages of putting together a schedule for our Fraser Coast summer campaign and that's going to market in October because we've taken on feedback from the industry that has basically said they'd like to see the launch of summer campaign earlier than in previous years," Mr Cornelius said.
"Fishing is going to play a key role. Certainly fishing leading up to the school holidays in the Christmas period is very good."
Mr Cornelius said as a further addition to the summer marketing campaign, it would be exclusively social media and digital focused for the first time.
Acting Mayor Stuart Taylor said the campaign's early start would be a matter of capitalising on the launch of the Australian Fishing Classic which was filmed in Fraser Coast, to be aired next month.
"FCO has been working to make sure our tourism product goes to market at the right time," he said.
"It usually goes out about late November," he said.
"We had a really good campaign last year but it really needed to be refined and come out earlier because people need that lead time in order to book and come to the Fraser Coast.
"The summer campaign is going to be really focused on the active engagement with fishing and to go off the back of the Australian Fishing Classic which will be live in October.
Though some, such as Steve Whyatt and his family, need little prompting to drop a line off the Urangan Pier.
"We've come up for seven days from our farm out at Bell and it's been 21 years since I've been to Hervey Bay," Mr Whyatt said.
"My son caught a shark there before and just had a bit of a run with a stingray which ended up snapping his line.
"We thought we'd come out here for a holiday to see how much of it has changed. It's a lot bigger than it was."