Even men are happy to make-up and look good

WOMEN and men are poles apart when it comes to beauty.

The Cost of Looking Good survey shows women spend almost twice as long as men on their weekly home-based beauty routines.

They devote 100 minutes a week to looking good compared with the 60 minutes a week men set aside.

The survey reveals that men spent more than women in the past four weeks on hair products, cosmetics and fashion.

Almost half of the men surveyed said they bought skincare items and more than a quarter admitted to buying makeup.

Men spent 78% more than women on fashion accessories - or $201 compared to the $113 females forked out; 56% more on hair products - or $100 compared to $64; and 37% more on shoes - or $164 compared to the $120 women spent.

Australians spent more than $100 billion in a year on their appearance.

Over the past month, Aussies spent an average of $594 on clothes, accessories, beauty products and cosmetic services.

Victoria and New South Wales led the spending spree, at $707 and $669 a month each. Queenslanders spent 41% less than average at $353 a month.

The survey also shows Queensland residents spend about half the national average on manicures, pedicures and facials and 25% less than the national average on professional attire, footwear and casual clothing.



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