Famous face to back area
RUGBY legend Chris Latham reckons it should be no problem being the new Fraser Coast tourism ambassador.
"This place sells itself," he said.
Chris moved to the Fraser Coast with his family two years ago, following a stellar career playing rugby all over the world.
"I have been lucky enough to travel extensively through my football career and the Fraser Coast is probably one of Australia's, if not the world's, best kept secrets."
Chris said it was important to get the word out there about how beautiful the Fraser Coast was as a family-friendly destination.
To do this, he has agreed to be the face of the Fraser Coast for promotional purposes, with an advertising campaign and billboards on the highway potential options.
He will also run a regular tourism blog online and help in attracting sporting and other groups to the region.
The tourism ambassador role has been newly created by the council, with input from Tourism Fraser Coast.
Fraser Coast Mayor Gerard O'Connell said it was great to have a "world-recognised figure to be the face of tourism".
"Chris has huge appeal across Australia and overseas," Cr O'Connell said.
"As the new ambassador, he will help raise the profile and awareness of the Fraser Coast as a world-class tourism destination."
Tourism portfolio councillor Stuart Taylor said he first floated the idea of a tourism ambassador in 2008, long before he joined local government.
Cr Taylor said Chris's connection to the area made him a perfect fit.
"He is a rugby icon and a down-to-earth family man who loves this area," Cr Taylor said.
Chris said he also used to come on holidays to the Fraser Coast as a kid. "I've always loved the area."
- 78 games for Australia
- 119 games for Queensland
- 46 games for Worcester (UK)
- Two seasons for Kyunden Voltex (Japan)
- John Eales Medal - 2006
- International Rugby Board Player of the Year Nominee - 2006
- 40 tries for Australia (second behind David Campese)