Fraser Coast Chronicle launches great value deal

The Fraser Coast Chronicle is on the verge of becoming one of the first regional media organisations in this country to install a digital subscription model for online coverage. It's something we think readers will place a great value on when they see our offer.

WHEN a massive sinkhole opened up off the coast of Inskip Point two weeks ago, thousands of people turned to the Fraser Coast Chronicle website to give them the latest updates.

From the moment news of the disaster broke on September 28, the Chronicle's rolling coverage meant we were the best source of up-to-date information, video and photos, with our coverage picked up across the globe.

Our reporters and photographers were among the first on the scene, getting the inside scoop on what happened, how it occurred and what might happen next.

Almost 9000 people viewed the initial breaking news alert on our website alone, with thousands more picking up the story as we followed it with a further 11 updates in a matter of hours.

At any given point during the next few days, there were hundreds of people at a time reading our website - the Inskip sinkhole issue garnered the most story and gallery views across the Australian Regional Media network, and included the No 2 most watched video for the month, seen by more than 40,000 people.

It was coverage that we are extremely proud of -- but it's just an example of what we do every day.

Having 15 editorial staff on the ground in Hervey Bay and Maryborough is not cheap.

But it's the only way to keep the community properly informed, tell your stories, and make sure you can find out what you need to know.

And now we're asking our readers to share a small proportion of the cost of bringing you this coverage.

From October 20, we will start a digital subscription model for frasercoastchronicle.com.au, where some readers will be asked to pay for some of the things they read.

Let's be clear on one thing first: We know we're more than just a news source for the region, we're an integral part of the social fabric of the Fraser Coast. That's why no one will be blocked from going to the site and seeing crucial information if they don't want to pay.

Our subscription model will be a metered one, where everyone gets access to 10 free stories a month, before they are asked to pay.

As a reward to our most loyal readers, those who have subscribed to our newspaper and had it home delivered, every print subscriber will get full digital access for free.

For everyone else, the launch offers will be incredible.

For just $5 a week, we'll be offering people 6-day home delivery of the printed paper, plus full digital access. That's a 50% discount for the first three months.

And the added value component is incredible - free access to Brisbane's Courier-Mail, access to the Washington Post, and online streaming bonuses.

If, like a minority, you read digital exclusively, we'll be offering full access for just $3 a week for the first three months. And we'll throw in a home delivered Saturday paper to make it even more attractive.

And remember, anyone who doesn't want to pay will still get those 10 free stories a month.

Our investment in the online space is significant.

We have a new Community Engagement Editor, Hannah Baker, dedicated to helping you get your stories to our readers. We have invested in the equipment to make sure our people can be the best they can be.

And navigation of the website is even more functional thanks to a new home page rolled out recently.

Each section includes a hyperlink header which will take you to more content in that section.

There has been significant work to bolster our Local Life page, which focuses more on community news, as well as showcasing new photo galleries each day, including our popular nightlife and dining out photos.

You will also find local opinion pieces, readers' stories, weather, local history and event listings.

Our Things to Do page includes regular guides, compiled each week by our journalists, showcasing the best local events for the weekend, for kids, as well as where to catch live music and sporting action.

It's all part of responding to reader feedback. Now we need your support to keep the momentum going.

I look forward to your feedback

Clementine Norton

Editor

clementine.norton@frasercoastchronicle.com.au



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