Geelong sisters Alisha and Samantha Hall made the most of the Fraser Coast last Easter; councillor Anne Nioa (below right) is encouraging businesses to start brainstorming Easter 2011 ideas now.
Geelong sisters Alisha and Samantha Hall made the most of the Fraser Coast last Easter; councillor Anne Nioa (below right) is encouraging businesses to start brainstorming Easter 2011 ideas now.

Five could be lucky number

THE NUMBER 5 is on Anne Nioa's mind.

The Fraser Coast councillor with the tourism portfolio has targeted next Easter's five-day holiday bonanza as a potential booster for the region's tourist industry.

She has put the call out to tourist operators and anyone involved in the industry on the Fraser Coast to come up with once-off five-part packages that could attract visitors.

She sees it as a unique once-in-a-generation opportunity to draw extra attention to the region.

“People should be thinking about how to promote business,” she said yesterday. “It's an excellent opportunity to package cleverly with other operators.”

Concepts like a Fraser Coast High Five, Five 4 Five and Five Fraser Coast Experiences for $500 are bubbling in her brain right now.

Easter coincides with Anzac Day in 2011, creating a potential holiday windfall.

“As a region we need to work together to package properly. I don't think it's something we do as well as other regions.

“We need to make the most of every opportunity that comes our way. If we are on the front foot with every opportunity, we have a chance.

“We can only but try.”

She has urged tourism players to start compiling possible offers for a fab five.

“It can be a relaxing holiday. The experience doesn't need to be a full-day experience every day.

“It could be Maryborough markets, breakfast on the waterfront, a fishing trip, Fraser Island for a day.”

Interstate visitors to the Fraser Coast dropped by 28 per cent in the most recent Queensland Tourism figures published this year.

This represented a fall from 148,000 to 106,000 in the year ending March 2010.

With a total of 627,000, the number of intrastate visitors fell by nine per cent.

Ms Nioa invited anyone with ideas for a fab five to email her.



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