The Fraser Coast was featured in a United Kingdom marketing campaign at travel agents and tourism websites throughout September.
The promotional push highlighted the region between Hervey Bay and Caloundra and included Fraser and Lady Elliott islands.
The campaign is a cooperative effort by the Fraser Coast, Tourism and Events Queensland, Visit Sunshine Coast, Destination Gympie and Tourism Noosa.
Fraser Coast Tourism and Events general manager Martin Simons said the Fraser Coast's biggest international market was the UK.
"35000 people from that region visited our area in 2016-17," Mr Simons said.
"We're hoping to build on that success and drive more UK tourists to our region," he said.
Meanwhile the National Visitor Survey revealed more Australians are opting to holiday at home and are choosing the Fraser Coast region.
The National Visitor Survey showed 571000 Australian's visited the region which is up 10percent from the past 12 months.
The report also revealed visitors are spending more, an increase of 21percent, with $318million spent in the year ending June 2017.
Federal Member for Hinkler Keith Pitt said he wasn't surprised tourists were flocking to the Fraser Coast region.
"We live in such a beautiful place with so much to offer," Mr Pitt said.
"A growing tourism industry will drive our economy and create more local jobs.
"This is great news for the Fraser Coast region," he said.