Fraser tourism promoting adventure

FRASER Coast South Burnett Tourism aims to keep visitors in the region for longer by promoting local adventure-based activities.

The tourism body, in conjunction with Tourism Queensland, has been working on the campaign, which includes an Adventure Fraser Coast brochure and website, a “Must Do” flyer and plans for a billboard.

Fraser Coast South Burnett Tourism general manager Damien Massingham said Adventure Fraser Coast had also been featured in youth market publications Aussie Backpacker Magazine and Greyhound TravelTime Magazine.

Mr Massingham said using the publications, which distribute 35,000 and 230,000 copies respectively, was a part of a larger integrated campaign that was vital to successfully communicating with the target market.

“By covering all mediums, such as press, media, online and outdoor, we are maximizing our chances of reaching our target audience,” he said.

“Through the campaign we are aiming to encourage not only backpackers, but all visitors to the region, to stay longer and experience what is truly one of Australia’s best nature destinations.

“There is so much more to experience on the mainland in the Fraser Coast; visitors just need to be made aware of these activities.”

To order a free copy of the 2010 Adventure Fraser Coast Brochure, visit www.frasercoastholidays.info or phone 4191 2600.



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