Get real folks ... we buy sex appeal by the bucketload
PSSST ... here's a secret. Tony Abbott was right. Fiona Scott does have a bit of sex appeal.
Hang on, we're not supposed to say that, are we.
Much better to lie, even though sex appeal is a huge factor in marketing everything from margarine to medicine.
What's really funny about the Tony Abbott Sex Appealgate fiasco/scandal/furore is listening to wild-eyed, breathless female television presenters gushing about the affair.
On Channel Ten's The Project last night, host Carrie Bickmore was "offended" by the comment.
Now Carrie is without doubt an incredibly talented presenter, but TV is all about sex appeal and if she decided to rock up to work in trackie dacks and bypass the makeup artist every day, her bosses would likely make a tough call.
You don't see too many ugly TV presenters or news journalists these days.
It was interesting to note that straight after Carrie's complaint the show crossed to a story by Sarah Murdoch, who clearly beat every other female journalist in Australia for her prime TV spot purely on journalistic merit.
The fact is we are a society built on sex appeal and we esteem good-looking men and women far more highly than those less blessed. It may be wrong, but that's the way it is.
In the political sphere, things are no different. An odd-looking politician will need to work much harder than an attractive one.
So why do we pretend otherwise?
Why do the people who slam Tony Abbott for his comments then go on Facebook and comment about "sexy" actors and actresses?
They're actors, people ... it's not about how they look!
The notion that it's okay to have a public face which is politically correct and then scuttle off to a corner and do the opposite is far more offensive than anything Mr Abbott has ever said.
But that's how we work.
Perhaps we're too smart for our own good. We're all about theories. Shame we can't live up to them.
John Parker is APN Australia Regional Media's online news editor. He has been a journalist in Australia for more than 30 years.