COMPETITORS from as far south as Sydney and north to Cairns visited Hervey Bay to stomp the Esplanade, walk the foreshore or swim in its calm waters.
It was all part of Saturday's Bay Break fun which attracted more than 400 entries.
The multi-sports event has already become a tourist drawcard for the Fraser Coast despite being in its second year.
With plans now in motion to hold next year's Bay Break in late April, president John Bone hopes the event's rising popularity means more tourist dollars for Hervey Bay businesses.
"Moving forward Hervey Bay can look at capturing that sporting events market. We have fantastic natural assets, with the ocean, and plenty of accommodation," he said.
The day's running, bike-riding and swim races suited to all ability levels meant it was a family friendly event, Mr Bone said.
Participants were aged from their teens through to their 70s.
Robby Shelton who has Down syndrome, crossed the finish line with his mum Lorraine Shelton in the 2km run.
Other Bay Break competitors included Fraser Coast's rising sports talent Tayte Dixon, who won the professional cycle race and the 10km run.
"The Esplanade is a great course to run," Mr Bone said.
Bay Break events
- 2, 5 and 10km runs
- 280m and 3km swim
- Professional cyclist race
- Open bike race