THEY'RE the sweet, succulent berries we love to munch on and they're grown right here on the Fraser Coast.
And as of right now, they're officially in season.
Keith Boswell has been growing strawberries on his Nikenbah farm for more than two decades and he's just sold his first batch of the season.
"I just like growing them," he said.
"They give you heartache but they give you rewards."
Mr Boswell said his farm was made up of 50,000 plants and produced about 100,000 punnets a year.
"I've been growing for 24 years ... every season is different," he said.
"There's always some abnormality ... there's always something that crops up."
Mr Boswell said strawberry season usually runs from about now until September or October.
He said due to the warm climate this year's crop was ready a few weeks early but he couldn't predict how the rest of the season could go.
Mr Boswell said members of the public were welcome to buy strawberries from the farm on the weekend, Tuesdays and Wednesdays early in the season.
The farm is at 89 Chapel Rd, Nikenbah.