Media frenzy as Fraser captures international attention

FRASER Island is the flavour of the month in Germany with a higher influx of media interest than usual thanks to collaborative efforts between industry and local operators.

Freelancer Gabriele Mielcke, writing for one of Germany's leading daily newspapers - The Frankfurter Allgemeine Zeitung Faz, added Fraser Island to her 'Aussie must-dos' on a recent trip along the east coast.

A crew from N-TV filming at Pile Valley on Fraser Island for a German travel show.
A crew from N-TV filming at Pile Valley on Fraser Island for a German travel show. Danielle Andreuzzi

The world's No 1 female soccer player, Nadine Angerer, recently took time off from her gruelling training schedule with Brisbane Roar to spend a long weekend on Fraser.

German-born Nadine tweeted and Facebooked to her fans and followers and the visit was picked up by European media including travel website, Australien-info.de in March.

Most recently, popular German TV actor Richy Mueller visited both Fraser and Lady Elliot islands with a crew from N-TV to film a travel show focusing on Australia's Nature Coast - an area stretching from the Sunshine Coast to the Fraser Coast.

Enzo Andreuzzi from Enzo's on the Beach joined with Fraser Coast Opportunities, Kingfisher Bay Resort's Peter Meyer, Vicki Mullins from Lady Elliot Eco Resort, the crew from Tasman Venture and Sunshine Coast Destination Limited to showcase natural attractions including bush tucker at Seabelle, stand-up paddle boarding at Eli Creek, snorkelling, diving, the glass-bottomed boat at Lady Elliot and four-wheel-driving on Fraser during their whirlwind day stay.

N-TV is the leading news channel in German-speaking Europe with a viewership of 500,000.

This Fraser Coast episode will support a substantial marketing campaign by Australia's Nature Coast partners which includes more than 300 Queensland billboards and a 20-page feature in leading tourism publication Abenteuer und Reisen.

The UK was also represented on Fraser Island as Zoe Parker, the winner of a joint competition between UK's Channel Five, Kingfisher Bay Resort and Tourism and Events Queensland UK, claimed her ultimate prize - a trip to meet the stars of Neighbours in Melbourne, followed by a week of relaxing on the world's largest sand island.

The competition ran in the UK last November to an average audience of 1.2million viewers per screening.

Dutch Instagrammer Eeclo Roos, using the Instagram moniker @croyable, wowed his 400,000 Instagram followers with gorgeous images of Fraser.

Eeclo was in Queensland as part of Tourism and Events Queensland's Room 753 social media program, which saw them invite 22 of the world' most trusted digital influences - bloggers, Instagrammers, photographers and videographers - to travel the state and document their travel experiences.

On Fraser Island, Eeclo teamed with resident photographer and part time Cool Dingo Tour guide Peter Meyer for the stay.

Eeclo's shots of a lone mangrove, soldier crabs and the walking tracks near Kingfisher Bay Resort, a dingo on 75 Mile Beach, the gorgeous Butterfly Lakes (viewed from above thanks to Air Fraser Island) and Indian Head have attracted thousands of 'likes' from his followers.

Rounding out the international contingent was a group from Hong Kong's Apple Daily, the country's number one e-newspaper with daily readership figures in excess of 1.5 million.

With Hong Kong celebrity 'Baby John' Choi at the helm, the crew set out on a series of crazy challenges which showcased the Fraser Explorer and Cool Dingo touring experiences on Fraser Island.

Kingfisher Bay Resort's Group marketing manager Kerry Brough said major drawcards such as Fraser Island and Lady Elliot Island helped the Fraser Coast live up to its tagline "where nature comes alive" and made the region more attractive to international media.

"The UK, Germany, Europe are very big source markets for us and China is an emerging market, so we're hoping these collaborative efforts between operators, tourism bodies and media will help attract more tourists to our region," she said.

Closer to home, Australian Traveller Magazine has just named Fraser Island at No 33 in their list of 100 Greatest Holidays of Australia.

The reason it made the list was: "Fraser Island isn't just jaw-droppingly beautiful, but her many luminous lakes, sparkling clean dunes and perfect forests - she's filled with enough history, both modern and ancient, and an array of flora, fauna and natural wonders large enough to capture the imagination of every inquisitive mind".



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