Online gaming is the new gold rush business
CLAIMS of a gold rush going on in the mobile gaming space right now are entirely accurate, says the founder of game development company Ninja Kiwi.
Chris Harris said there were "huge opportunities" for individuals and companies looking to create games for people to play on smartphones.
"People are saying that using terms like 'wild west' and 'gold rush' aren't accurate - I really think they are. The rules are still being written," Harris said. "The amount of money out there is practically infinite. There are companies making money that would make your eyes water."
Ninja Kiwi, which Harris co-founded with brother Stephen in 2006, has grown to a team of about 40 people working from offices in Kumeu, Auckland and Dundee in Scotland.
It gets 70% of its revenue from users of Apple iOS and Android devices.
The company made about $5 million in the last financial year, with the help of hits such as Bloons Tower Defence 5, which soared in its first week to number two in the iTunes App Store in the United States.
Harris said the brothers had experienced "a pretty wild and successful ride".