UPDATE: Hervey Bay GP Shaun Rudd is urging parents to be careful what they put in their children's lunchboxes.

The doctor, who is also the president of AMA Queensland, launched the Lighten Your Load campaign from St James Lutheran College on Monday to help fight obesity in regional and rural areas, such as the Fraser Coast.

With one in four regional children in Queensland being overweight or obese, Dr Rudd said parents should take care when packing their children's lunchboxes.

"It simply comes down to eating the wrong food and not exercising enough," he said.

"This part of the campaign is getting the message out to parents to stop putting foods like juice poppers, dried fruit and muesli bars in their kids' lunchboxes."

Dr Rudd said young children would need to ride their bike more than 10km to burn off one health food bar.

"Those kinds of foods should be replaced with fresh fruit or carrot sticks and water."

Dr Shaun Rudd plays catch with St James Lutheran students Michaela Wood (front right), Joshua Harris, Taleisha Slack, Olivia Browning and Trinidad Harper.
Dr Shaun Rudd plays catch with St James Lutheran students Michaela Wood (front right), Joshua Harris, Taleisha Slack, Olivia Browning and Trinidad Harper. Eliza Wheeler

EARLIER: A burgeoning obesity epidemic is affecting children throughout the Wide Bay-Burnett region.

Australian Medical Association Queensland president Shaun Rudd will be at St James Lutheran College in Hervey Bay on Monday to launch the new Lighten Your Load campaign, which urges rural and regional Queenslanders to take up the war on wobble.

A quarter of children in the state's regions are too fat and more than half of them do not eat enough fruit and vegetables.

>> Read ideas for a healthy lunchbox here

Dr Rudd will be warning parents in the Wide Bay Burnett area about the threat.

"Parents have no idea of the ridiculous amount of exercise kids have to do to burn off processed and sugar-laden snacks that are common lunchbox fillers," he said.

"Their little legs would have to pedal from the middle of Hervey Bay Airport to the Golf Club just to burn off one supposed health food bar."



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