ON THE MOVE: A formal seachange for Bay shop

Pure Perfection owner Deonnie Whitaker has moved the formal wear business to the Esplanade.
Pure Perfection owner Deonnie Whitaker has moved the formal wear business to the Esplanade. Annie Perets

FORMAL dresses are now filling the racks at the former Mensland store on the Hervey Bay Esplanade.

Pure Perfection, formerly based at the Whale Bay Marina moved into the space, which had been home to the menswear store for more than 40 years, this week.

Owner Deonnie Whitaker said she was looking forward to doing business in the Torquay space.

"I was looking for a bigger space and more walk-by customers,” Ms Whitaker said. "This shop turned out to be exactly what we were looking for.”

Ms Whitaker hopes to utilise the space to expand the range of products for sale at the business, which she started three-and-a-half years ago.

"We're expanding into cocktail dresses, so we can cater in the non-formal seasons too,” she said.

"And, we're looking at being open on Sundays,” she said.

The shop switch coincides with moves by several other well-known businesses including JB Hi-Fi, Dimmeys and Handy Hire.

On the move...

JB Hi Fi, Hervey Bay

The technology giant will relocate from Boat Harbour Dr to Stockland Hervey Bay on July 27.


The hardware store, currently at 68 Boat Harbour Dr, is moving locations in the coming months.

Dimmeys Hervey Bay

The variety store has closed on Boat Harbour Dr. It will reopen at Shop 2/10 Bay Dr, Pialba on August 7.

ROAD CRASH: Man fractures arm after motorcycle accident

Queensland Ambulance Service on scene of an accident.  Photo Brenda Strong / The Observer

The man was transported to Maryborough Hospital

OUR SAY: Get along to our region's newest festival

Fraser Pop - pop culture festival at Maryborough High School. Dr Who fan Isabeau Demelt with a life size Tardis built in the school's woodwork shop.

Everyone needs to get along to this great event.

Meet the travel nurses who are living the dream

Travelling nurses Rachel Sullivan and Samuel Martin.

The couple started a blok to record their experiences.

Local Partners

Zumba for kids to start this month in Hervey Bay

Mother-of-three and dance instructor Peta Whitney knows the cost of raising a family and wants to help Hervey Bay families keep active on a budget.

Working class? Man, Gympie's got the show for you

Jimmy Barnes

Aussie rock icons coming to Gympie for 150th celebrations.

Tables turn as rescue crew takes on gruelling mountain

EPIC CHALLENGE: Hundreds of runners will tackle the 4.2km run from the heart of Pomona to the top of Mt Cooroora and back on Sunday.

They are usually the people coming to the rescue of adventurers

Artists to hit the stage for Childers Festival

LIVE LINE-UP: Mzaza will hit the stage at the Childers Festival next weekend, along with many other cultural performers.

Array of cultural performances on show next weekend

FINAL PHONE CALL: Princes’ regret over last words to Diana

ON THE night of August 30, 1997, a then-15-year-old Prince William and 12-year-old Prince Harry received a phone call from their mother Princess Diana.

OPINION: Splendour reached peak glitter

Courtney Smoulden and Dylan Barker sporting some of the extensive glitter available at Splendour in the Grass 2017 near Byron Bay.

2017 is, officially, the year of Splendour in the Glitter

Karl Stefanovic breaks his silence on divorce, new love

Karl poses for Stellar’s July 23 issue. Picture: Steven Chee Source:Stellar Magazine

Stefanovic on his marriage breakdown, new girlfriend

What's on the small screen this week

Matty J and Osher Gunsberg in a scene from The Bachelor.

WINNERS will be crowned on MasterChef and Australian Ninja Warrior.

Beauty blogger’s horribly racist product review

Popular beauty blogger run off the internet for racist comment

Outrage as Ninja Warrior cuts Australia's fittest man

Adelaide’s James Newbury was mysteriously cut from the Ninja Warrior broadcast.

Australia's fittest man wasn’t good enough for Ninja Warrior.

Financial scandal destroys alternative community

Families who gave thousands to be a part of an alternative community at Mt Burrell, west of Murwillumbah, are now trying to recover their investment. Picture: Jamie Hanson

Dream Utopia turns into a nightmare

Mum buys $900,000 apartment for her 8-year-old son

Tania Katsanis beat another couple of homeowners to secure the winning bid.

The apartment was a 'bargain' as the property market bottoms out

Townhouses planned for Nicklin Way site

CBRE's Brendan Robins and Rem Rafter on site at Wurtulla.

Prime 1.5ha Sunshine Coast property set for town homes development

Owner tells of ghostly goings on at old Mackay pub

GHOST STORIES: Several people have died at the Mirani Hotel

Owner says pub is 'definitely haunted'